Chapter 6
Strategic Risk Management at the LEGO Group Enterprise Risk Management page1image1113090016 page1image1113090400
Introduction
• LEGO Group history • Strategy • Legacy risk management
• Enterprise risk management at LEGO • Initial ERM
• Monte Carlo simulation • Active Risk Assessment of Business Projects (AROP) • Preparing for Uncertainty
• The PAPA model • Risk management ROI
LEGO Group History
• Headquarters in Billund, Denmark • Family owned • Second largest toy manufacturer (globally)
• Founded in 1932 • Iconic bricks first introduced • Bricks manufactured since 1958 fit with one another
• 2400 different brick shapes • Manufactured in plants across four countries
LEGO Strategy
• LEGO mission
• “Inspire and develop the builders of tomorrow” • LEGO vision
• “Inventing the future of play” • Growth strategy • Innovation strategy
ERM at LEGO
• Risk management developed in 4 stages • Step1:Enterpriseriskmanagement
· Step2: MonteCarlosimulations
· Step 3: Active Risk & Opportunity Planning (AROP)
· Step 4: Preparing for Uncertainty
• Order is by initiation sequence
· Steps 1 & 2 are damage control
· Steps 3 & 4 are proactive
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ERM Step 1: Enterprise Risk Mgmt
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ERM Step 2: Monte Carlo Simulations
• Monte Carlo simulation
· Method of evaluating the effect of input variances on a model of a complex system
· In short, it helps to see how input variances affect outcomes
• Helps to define risk tolerance
• Implemented in three areas • Budget simulation
• Credit risk portfolio • Consolidation of risk exposure
ERM Step 3: AROP
• Active Risk Assessment of Business Projects (AROP)
• Formal approach to defining and handling project risk
• Includes multiple steps • Identification
• Assessment • Handling • Reassessment
• Follow-up • Reporting
ERM Step 4: Preparing for Uncertainty
• Preparing for Uncertainty
• Defining and Testing Strategies
• Workshops precede strategic planning sessions
• Four scenarios • Agree on two key drivers of uncertainty
• Describe each of four quadrants of 2x2 matrix
• Define strategic issues
• Actions to take • “who is doing what by when?”
The PAPA Model
• Park, Adapt, Prepare, Act: PAPA • Park
• Adapt • Prepare • Act
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Risk Management ROI
• Strong support from upper management
• Efforts have resulted in value
• Many LEGO key planning processes now include risk management
• More visibility of enterprise risk • More opportunity to address risk
Summary
• Risk management is not risk aversion
• ERM allows LEGO to take risks when appropriate
• Grow
• Create value • LEGO strategic risk management mission
• “Drive conscious choices”