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22/10/2020 Client: jwhite211 Deadline: 10 Days

Property Marketing Review Paper 






(two pages maximum.


Use the data mining software directions (in 


the Contents tab) to produce the following information. 


You will need a Charleston County Library card 


to access to the county library web site in order to collect the data mining info. TTC students can receive a


library card at any open Charleston County Library locations with proof of TTC classes. If an issue, see 


me the week prior to resolve.


Follow the “Data Mining” Directions in the D2L Contents tab.


Identify a food service establishment in your area (your place of employment can be an option if 


it’s not a food service establishment & it’s approved by me) and review their:


1.


Menu Descriptions


(include alcohol) 


2.


Services


(to go? Take out? Curb-side service?) 


3.


Specific demographic target market


– use the data mining software to show specifics:


a.


Map of five-mile radius


b.


Demographic groups targeted- use the data mining report (“Complete Demographic


Summary Report”) to show estimated specifics of the estimated demographic 


groups:


Demographic age groups


you think the business targets:


Baby Boomers? Gen Xers? Parents with kiddie parties? Rave parties? 


Retirees? Club goers? Sports fans?


Household income of those groups


that would allow them to dine out


Traffic count of closest road


c.


Psycho-graphics


- what is the lifestyle of the customers, or how much do they spend per 


household on food & bev outside of the house? Use the data mining report (“Consumer 


Expenditure Food Beverage Grocery Detail Summary”) 


d.


Summarize the groups: 


For the Nexton-located restaurant, Hall’s Chophouse, they would likely promote to 


demographic groups with certain characteristics located in Summerville, Ladson, 


Lincolnville, Goose Creek. They would also promote to businesses who want meeting 


space. (Data mining report: “Business Summary Report

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