Peer gynt in the hall of the mountain king

TRU Website Redesign Project Charter 1/21/2011 Thompson Rivers University Web Project Team
INTRODUCTION ............................................................................................................................ 4BACKGROUND .............................................................................................................................................................. 4PROJECT GOALS AND OBJECTIVES ..................................................................................................................................... 5Project Goal ..................................................................................................................................................... 5Project Objectives ........................................................................................................................................... 5Out of Scope .................................................................................................................................................... 5BUSINESS DRIVERS ........................................................................................................................................................ 6Student Recruitment ....................................................................................................................................... 6Student Engagement ....................................................................................................................................... 6Open Learning Recruitment ............................................................................................................................ 6TRU World Recruitment .................................................................................................................................. 6Employee Recruitment .................................................................................................................................... 6Faculty & Staff Involvement ............................................................................................................................ 6STAKEHOLDERS &CLIENTS .............................................................................................................................................. 7Internal Sponsors ............................................................................................................................................ 7Target Audiences ............................................................................................................................................. 7University Marketers and Communicators ..................................................................................................... 7Campus Constituencies ................................................................................................................................... 7Sponsorship Communication .......................................................................................................................... 7APPROACH .................................................................................................................................................................. 8SUCCESS CRITERIA ......................................................................................................................................................... 9PROJECT STRUCTURE .................................................................................................................. 10STAFFING .................................................................................................................................................................. 10PROJECT MANAGEMENT .............................................................................................................................................. 11PROJECT CONTROL ...................................................................................................................................................... 11PROJECT PLANNING ..................................................................................................................................................... 11STATUS REPORTING ..................................................................................................................................................... 11ISSUE MANAGEMENT .................................................................................................................................................. 11Raising and Submitting an Issue .................................................................................................................... 11