Pepperfry

For this assignment you are required to write a short report focusing on each stage of the business decision making process (as outlined in the Lecture slides in week 2 Download Lecture slides in week 2) to address a problem or opportunity for a business. You need to:

Step 1: Focus on a specific company (Pepperfry) and apply your knowledge of each stage of the business decision making process to that company. Please note that if you choose a different company than Pepperfry, then your assignment mark could be 0.

In order to assist you with background information on the focal company of the assignment, Pepperfry, please read the following case information (click on the link below). You are also encouraged to do additional research on the company (Pepperfry) for the assignment.

SBL1400 A2 Pepperfry case information.pdfDownload SBL1400 A2 Pepperfry case information.pdf

Step 2: Come up with a business problem or opportunity for the company. The case information will not provide you with a specific problem to explore. You will have to assume a problem that the company may be facing and want to use data analytics to address this.

Some of the problems or opportunities that you can explore include:

Deciding to expand the business overseas (e.g., Australia)
Determine the reasons for poor customer reviews
Determine the ways HR analytics can be applied to the company
Determine the ways marketing analytics can be applied to company
Determine the ways accounting analytics can be applied to company
Please note that you only need to choose one problem or one opportunity for the assignment. Clearly mention which problem or opportunity you have chosen for the assignment.

Step 3: When writing your report, discuss how each stage of the business decision making process can be applied to your chosen problem or opportunity. In writing this, please note how data analytics (as discussed in lectures) can be applied to the chosen problem or opportunity.

The objective of this assignment is for you to think like a data analytics consultant. Your role is to act as a consultant for Pepperfry and recommend to the company how data analytics can be used to address the specific business problem or opportunity.

Step 4: It is important that you structure your report as outlined in the following sections. Failure to do so can potentially lead to lower mark for the assignment.

Report Assignment Structure

Cover page

Assignment title
Tells the reader what the report will cover. (e.g., “Applying the Business Decision Making Process to Pepperfry”)
Student name
Student ID
Introduction

Introduces the chosen problem or opportunity and provides broader context/background.
Body

Shows application of each stage of the business decision making process to the problem or opportunity.
Use of appropriate headings and subheadings
Conclusion

Summary of the main points presented.
References

Follow APA referencing style.

Writing style

· Use formal business English that is clear and easy for the reader to follow.

· Use well-constructed paragraphs to address the task.

· Use new vocabulary introduced in the unit (apply the concepts learned the unit).

· Check your work for expression, grammar, spelling, and punctuation before submitting.

In-text + end-text references – APA 7th Edition Referencing Links to an ECU library site.Links to an external site.(no marks are awarded for correct referencing however marks will be deducted for incorrect referencing)

Format - Word-processed (.docx), Times New Roman, 12 point, 1.5 spacing

Word limit - 1000 words (+/- 10%).

Word limit applies from Introduction to Conclusion sections. That is, word limit does not include cover page and references.