Pestel analysis of snack food industry

Purpose: To discuss the external environment of the firm, PESTEL analysis, and the Porter Five Force
Subject
Writing

Question Description
Assignment: Write a two paragraph (or more) analysis of the following question – Why is it so important that a company understand and remain highly responsive to the external environment? Can you discuss the external environment within the context of your company’s particular industry and macroeconomic environment? Use one facet of PESTEL analysis or one of the Porter Five Forces to describe a characteristic of your company’s external environment. It is important that you describe a real, specific example from your or your company’s personal experience. If you are not currently employed, you may describe a former employer or company.

Materials that may be helpful with this question includes Chapter Three from the textbook and the Porter (2008) article from the Harvard Business Review.

Then, read and post a reply to two of your classmates regarding their industry analysis. Specific questions to address include: Did your classmate analyze their company and its industry situation through the lens of the PESTEL analysis or the Porter Five Forces Model? What thoughts can you provide your classmate that may deepen their analysis of their company and industry situation? Does the PESTEL analysis or the Porter Five Forces Model adequately describe the situation that your classmate describes? Do you understand your classmates’ industry better following your reading of their analysis?

Rule: Post one (1) original thread and two (2) replies to other threads for a total of three (3) posts on the discussion board. Your original thread must be unique to you and your employer’s circumstances.