Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Pharmasim simulation answers

29/12/2020 Client: saad24vbs Deadline: 12 Hours

Team A


Introduction......................................................................................................................................3


Manufacturer's Suggested Retail Price............................................................................................4


Volume Discount and Promotional Allowances..............................................................................5


Advertising Budget..........................................................................................................................5


Advertising Agency.........................................................................................................................6


Advertising Messages......................................................................................................................6


Promotions.......................................................................................................................................7


Sales Force.....................................................................................................................................10


Segmentation..................................................................................................................................11


Line Extensions..............................................................................................................................12


Cumulative Net Income and Stock Price.......................................................................................14


Period Nine....................................................................................................................................15


Conclusion.....................................................................................................................................16


References......................................................................................................................................17


Appendix A....................................................................................................................................19


Initial Strategy....................................................................................................................19


Decisions, Results, and Interpretations..............................................................................21


Appendix B....................................................................................................................................28


Net Income Graphs and Charts..........................................................................................28


Manufacturer Sales and Stock Price Graphs and Charts...................................................29


Introduction


Marketing strategies only result in superior returns for an organization when they are implemented successfully. Kotler (1997) describes implementing a marketing strategy as the process that turns plans into action. Team A’s PharmaSim plan was to utilize the initial strategy report as a template for decisions and adjust accordingly based on market conditions and performance. Accordingly, the team’s initial short-term strategy was to steal market share in the cough segment by adjusting the advertising, segmentation, and demographics and competing against the market leader Coughcure. This strategy proved ineffective, most likely due to the competitor pursuing a focus strategy that allowed them to achieve an even greater differentiation in the cough market segment.


The team then altered the strategy to strive to improve Allround's market share and sales by further penetrating the existing market base. Kokemuller (2016) contends that this approach requires additional marketing and more focused sales efforts to penetrate more deeply into an existing customer base. This approach worked, only after a significant amount of additional money was invested in the sales force and promotions.


In the early stages of the simulation the team acted conservatively in terms of budget and was hesitant to spend resources on research or analytics. Over two consecutive periods, the stock price lagged and net income declined. Therefore, in an effort to identify the issues, the team began to invest in reports relevant to the performance challenges so that educated decisions could be made. McClymont and Jocumsen (2003) suggest that the use of customer research to pursue segmentation and targeting strategies has afforded opportunities to significantly improve marketing effectiveness and reduce costs. This proved to be an effective use of resources and performance improved.


Having learned from Allround’s performance, and making the necessary strategy adjustments, Team A was prepared to implement the long-term marketing strategy and launch Allright. The team purchased and reviewed numerous reports, aligned the pricing and advertising to enter the market as a pioneer in the product life cycle, and adjusted the sales force and promotions accordingly. The Allright launch was a success. The Allstar brand experienced rapid revenue growth and the stock price increased. This formula subsequently served as the foundation in making the remainder of the PharmaSim decisions. “The road to successful execution is full of potholes that must be negotiated for execution success” (Hrebiniak, 2005, p. 5).


Manufacturer’s Suggested Retail Price


In marketing a product many key factors should be considered, the price is amongst one of the most important. There are several important things to consider such as the target group purchasing the product, the effectiveness of the product, and brand loyalty. Pricing of a product depends on all these things and can be detrimental to an upcoming product if you don’t get it just right.


The team decided to increase the price in period 1 after purchasing the pricing report. The pricing report allowed us to compare our price to our competitors and adjust accordingly. We quickly learned how sensitive changes in pricing could be in period 2 when we increased our price significantly from $5.39 to $5.61. In the PharmaSim report for that period we were told that our MSRP was too high also evidenced in the decline in stock price from $49.82 to $39.89. Consumers did not react well to the price increase and as a result, our net income and stock price significantly decreased. In the following period we lowered our price down to $5.61 in response to the negative feedback we received.


We purchased the pricing report in period 5 in order to establish a price for our new non-drowsy product, Allright. We set the beginning price conservatively at $5.50 for Allright based on other allergy products on the market but soon realized that this was not the best approach since Allright had the pioneer advantage of a new unique product. We purchased the pricing report again in period 6 when we got the feedback that our price was too low and increased Allright's price a whole dollar to $5.50.


Volume Discounts and Promotional Allowances


When dealing with the volume discounts we quickly learned that it was very important to consider everyone that was offering his or her assistance. It was important to make sure that the retailers were supporting our brand and continued to do so. We also noticed that in the beginning we were steadily deemphasizing our allowances and discounts compared to competition.


For example, in period 2 the team adjusted the volume discounts for the 2500+ and < 2500 groups to 35% for period 3 based on data from the dashboard and a theory that this may improve Allround’s sales in other groups. This did not work, the 2500+ group produced 0.0% the following period and the volume discounts were realigned across all groups to be more even. We learned that supporting the people that support us is very important. As we began to make sure they had full support both our net income and stock price increased.


Advertising Budget


In the beginning of the simulation we were conservative with our spending and we often had additional funds remaining in our budget. When the team started with the simulation we considered Allround to be in the growth stage of the product life cycle and wanted to keep advertising effective. We kept the advertising budget at $20 million until period 2 when we decreased it to $15 million. The team brought it back up to $20 million in period 4 after we experienced a decrease in stock and net income in the last few periods.


In period 5 we brought the budget again down to $15 million so we could use another $15 million to introduce our new product, Allright. In order to help with the introduction of our new product, we were given additional funds to advertise and promote Allright. We then kept Allround's advertising budget steady at $17 million to maintain our advertising as we focused on Allright too. We were able to get a more comprehensive look at our competitions advertising budget once we purchased the advertising report in periods 4, 5, and 7. This helped us with our overall budget allocation as well as our message decisions.


Advertising Agency


Allround started the simulation with Brewster, Maxwell, & Wheeler as our advertising agency. We decided to switch to Sully and Rogers for period three. We made this decision based on our high brand recognition. According to the brand awareness portion of the purchase survey, Allround had 79.3% brand awareness. In addition to our strong brand recognition, we wanted to increase our net income. Allround continued to be represented by Sully and Rodgers for the remainder of the simulation which proved to be a positive decision. Our brand recognition continued to remain strong and our stock price and net income all increased. When we introduced our new product, Allright, we remained with Sully and Rogers and continued to be effective.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Helping Hand
University Coursework Help
Homework Guru
Top Essay Tutor
Innovative Writer
Homework Tutor
Writer Writer Name Offer Chat
Helping Hand

ONLINE

Helping Hand

I am an Academic writer with 10 years of experience. As an Academic writer, my aim is to generate unique content without Plagiarism as per the client’s requirements.

$45 Chat With Writer
University Coursework Help

ONLINE

University Coursework Help

Hi dear, I am ready to do your homework in a reasonable price.

$47 Chat With Writer
Homework Guru

ONLINE

Homework Guru

Hi dear, I am ready to do your homework in a reasonable price and in a timely manner.

$47 Chat With Writer
Top Essay Tutor

ONLINE

Top Essay Tutor

I have more than 12 years of experience in managing online classes, exams, and quizzes on different websites like; Connect, McGraw-Hill, and Blackboard. I always provide a guarantee to my clients for their grades.

$50 Chat With Writer
Innovative Writer

ONLINE

Innovative Writer

I have read and understood all your initial requirements, and I am very professional in this task, I would be the best choice for this project, I am a PhD writer with 6-7 years of experience and can deliver quality notes to tight deadlines. I can generally compile up to 10 pages of lecture notes per day. I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$40 Chat With Writer
Homework Tutor

ONLINE

Homework Tutor

Hello, I will provide with valuable, informative content that you will appreciate. The content will surely hit your target audience. I will provide you with the work that will be according to the needs of the targeted audience and Google’s requirement.

$25 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Stem cells research - Discussion board 200 words question and instructions at bottom in file - Project management trade off triangle - How can you tell a dogwood tree e 28 answers - Due Sunday by 1 pm - Week 5 MM - Lesson 8.6 anyway you slice it worksheet answers - Project: Part 4: Identification of a Policy Alternative-6361-wk9 - Raaf dress manual pdf - Combining form for pulse - Homework screen printing - Monoprotic vs diprotic acid - General equation of combustion - Poisoned waters video questions and answers - In the needs assessment process organizational analysis deals with identifying - Colligative properties of solutions experiment - International Finance Question (3questions) - Week 9 discussion - Define slack and surplus variable in linear programming - The account classification for notes payable is - Knowledge - Gu patrol cross country bonnet scoop - Aunt jemima ain t yo mama vine - Biology laboratory manual a presenting data answer key - 2x 1000 WORD MIN. EACH ESSAY , 3 SCHOLARLY SOURCES, DUE 9/24 PLEASE READ INSTRUCTIONS CAREFULLY - 2015 hsc pdhpe paper - Speak english with vanessa - Leadership theory and application for nurse leaders - Challenges walmart faces in africa - Science school certificate past papers - "as the price of apples goes up, the demand for apples goes down." the author of this statement - Stata commands cheat sheet - John welbourn crossfit football - J1939 request pgn example - How to cite hbr case study - Apley test for vertigo - Krug et al 2002 - Gas laws virtual lab answer key - Oracle systems corporation case study - Roots of polynomials exam questions - Project strategic - Samantha booke the great debaters - Social media isolation argumentative essay - Christopher paul curtis the watsons go to birmingham - 查¾\**__##__Approved abortion pills 0835179056 IN DURBAN DURBAN NORTH limpopo polokwane vaal qwaqwa - Johari window assignment - Strategic management text and cases 9th edition - Chapter 10 measuring exposure to exchange rate fluctuations - Contributions to I/O Psychology - Darden's global supply chains case study - Composition and rhetoric - The following information has been obtained for the gocker corporation - Microsoft Excel Assignment 4 - University of utah catalog - Time cost trade off analysis in project management - Bowral hospital milton park ward - Cambridge a $142 billion wall street gatekeeper cuts staff - Demonstrates outstanding ability to compare and develop highly functional and valuable performance tools/measures/practices and overall performance management system for the organisational case. - Www biologyjunction com cell functions htm - Constructivist approach international relations - Culture - Hillside dog rescue waltham abbey - The cay chapter 11 - Kohls match a pay solution - Bobby may be a good bookkeeper - Mastering physics kinematics answers - How is the determination of melting point useful - Men should weep theatre - Moore marshall solicitors cumbernauld - Sdd hsc past papers - Australia singles top 50 - Legal costs negotiators salford - Groupon revenue recognition sec - Quotes by king george the third - Yoga studio business plan - Could 131 g of xenon gas in a vessel - Calculate the ph of the following aqueous solution - Fu barossa shiraz 2010 - Four case studies four page paper - 300 words each - Who can complete this by tomorrow morning at 8am? October 5th, 2020 - A&w root beer woolworths - Milky colored fluid secreted from the prostate gland - Campbell biology vol 1 w mastering biologynew design - Apa 7th edition jcu - Crime analysis requires establishing - Yams the king of crops things fall apart - Transitional Care Application: Roles and Organizational Structure - Shone and parry event planning process model - Author's purpose worksheet 4 - The downs school compton - Malcolm in the middle water park - Should students be allowed to have cell phones in class - Macbeth appearance vs reality - ARGUMENTATIVE ESSAY - Country club casino accommodation - Taken - Shaver manufacturing inc offers dental insurance to its employees - Sat subject verb agreement practice pdf - Uml diagram for student registration system