Porters 5 forces construction industry

Develop Research For Construction Industry

1. Develop research for construction industry in egypet and Your india analyze policies, strategies, state programs, statistics, forecasts, politics, taxes, monetary, marketing environment, etc. Use the Porter's 5 forces model provided opportunities.

2. Summarize the results of analysis and develop SWOT analysis matrix and PESTE analysis for construction industry in both countries and select appropriate strategies for further development. Based on research give Your point of view - which forces of Porter's 5 forces model are the most important for both countries. Develop hierarchy for tactics to avoid threats and weaknesses.

3. Give definitions of the marketing concept (name strengths and weaknesses for each of them). Give Your own opinion as well.

4. Describe the key features of marketing management in construction industry in both analyzed countries. P.S. Certainly justify answers to questions. Give references. Develop conclusions and set proposals too. Presentation ~10 minutes long, October 14, 2020. Success 

1. Develop research for construction industry in ...(choose country) and Your home country: analyze policies, strategies, state programs, statistics, forecasts, politics, taxes, monetary, marketing environment, etc. Use the Porter's 5 forces model provided opportunities.

2. Summarize the results of analysis and develop SWOT analysis matrix and PESTE analysis for construction industry in both countries and select appropriate strategies for further development. Based on research give Your point of view - which forces of Porter's 5 forces model are the most important for both countries. Develop hierarchy for tactics to avoid threats and weaknesses.

3. Give definitions of the marketing concept (name strengths and weaknesses for each of them). Give Your own opinion as well.

4. Describe the key features of marketing management in construction industry in both analyzed countries.

P.S. Certainly justify answers to questions. Give references. Develop conclusions and set proposals too. Presentation ~10 minutes long, October 14, 2020. Success 

Homework (2) 1. Based on construction industry analysis in both countries, choose construction company (company that is related with construction sector) in home country and perform analogous analysis of the environment factors.

• Make assessment of environment opportunities and threats. Give Your chosen methods and possible activities to solve outer factors pressure to the company.

• Evaluate strengths and weaknesses of company (management, marketing, human recourses, finances, technologies, etc.);

• Name possible strategies that company could use to stabilize inner recourses with outer possibilities in the market.

2. Summarize results of analysis and develop a SWOT analysis matrix and PESTE analysis for chosen company, and select appropriate strategies for further development. Develop hierarchy for tactics to avoid threats and weaknesses. Develop strategy and tactics to enter foreign market (chosen country).

• Describe marketing mix of company provided product/service. In Your opinion, which marketing mix element is a key to buy construction product in consumer market and users market (business market).

Homework (2)

• Describe Portfolio of selected company - analyze strategic business units (SBU). Based on analyzes develop Boston's Advisory Group matrix and General Electric Business Screen matrix for company. Develop conclusions and proposals to provide strategic marketing decisions.

• Summarize results of both matrix for analyzed company, and on the basis of Product life cycle concept and Boston Advisory Group matrix, create summarized model for company. Develop conclusions and give proposals to provide strategic marketing decisions for further development.

• Select product/ service provided by company and make full consumer and business (users) market segmentation based on segmentation criteria. Set target market for selected product/ service.

• Describe consumer's buying decision process in consumer market. Analyze key decision- making stages, its nature and content. Describe the main differences in buying decision process in consumer and business market.

P.S. Certainly justify answers to the questions. Give references. Develop conclusions and set proposals also. Presentation ~10 minutes long. November 11, 2020. Success 

Marketing plan

Based on selected example, create a strategic marketing plan for one of construction companies.

Strategic Marketing Plan (25-35 A4 pages .doc format, send in email) should consist from the following components:

1) Summary of control parameters;

2) Analysis of the current market situation;

3) Accounting of opportunities and threats;

4) Marketing strategies;

5) Operational programs;

6) Budgets and timeline;

7) Control sequence (controlling).

P.S. Give references. Develop conclusions and set proposals. Presentation ~10 minutes long. December 2 (and 9), 2020. Success 