Then, in a well-written 5-page paper, do the following:
Perform an assessment of Coca-Cola’s external environment, identifying key opportunities and threats, by doing the following:
Complete an analysis of Coca-Cola’s external environment using Porter’s Five Forces.
Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company. Use what you have learned in previous courses to perform your analysis. At a minimum, evaluate the following functional areas:
Accounting/Finance: Include your analysis of at least three (3) key financial ratios (if you need a resource, see: Drake, P. (n.d.). Financial Ratio Analysis. Retrieved from