Porter's five forces example starbucks

Starbucks Research Paper (Porters Five Forces Term Paper)

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RESEARCH PAPER
ATHENA MIKLOS, PROFESSOR
Business decision-taking is guided by national and global economic conditions, political and social events and resolutions, and the global competitive environment. Firms charge employees with the responsibility of examining this competitive environment to help them make important strategic decisions. The impact of these decisions is undeniable. Therefore, it is critical that business students become aware of news and world events that create changes in a firm's competitive environment and affect its future. This knowledge allows you to take control of your future, careers, and better prepares you for management roles in a global economy.
In pursuit of this goal, you are required to research then submit a term paper during the 13th week of classes (see course schedule for firm due dates.) This paper is based on the global competitive environment that impacts businesses within a specified industry. A list of approved industries can be found at http://www.businesswithoutborders.com/. Keep in mind that each industry identified at this site contains subsets. You will submit a topic statement for the paper which includes a brief description of your selected industry, and your expected outcomes during the 4th week of classes (see course schedule for firm due dates.) A list of at least 10 references must be submitted during the 7th week of classes and an outline during the 9th week of classes (see course schedule for firm due dates.) For each assignment not submitted 10 points will be subtracted from the final term paper before it is graded. Therefore, it is possible for you to lose up to 30 points from the term paper before it is submitted.
You may watch any news on T.V. except local network news for ideas concerning major industries. Acceptable news programs include, but are not limited to, comprehensive reports on CNN, Fox News, The News Hour, the Nightly Business Report, or BBC World News. The last three programs are aired on public television five days each week. You may also watch other news programs found on public television. Public television is an excellent source when trying to identify relevant issues. You may want to keep a journal of these programs highlighting the major events of the day. This may help you when writing the research paper. The nightly Business Report is an excellent source.
You will submit a typewritten term paper that discusses the global competitive environment of an industry and its potential affect on firms within that industry. You must keep a personal copy of the term paper. Therefore, make sure you can access two copies, one for me and one for you. The term paper must consist of no more than 15 typewritten pages and must include a cover page, a running head, a summary, and a list of at least 10 references. Make sure that your internet references are valid and viable.
Use the format presented in the Publication Manual of the American Psychological Association (APA). Copies of this are available in the library. I will post instructions for accessing NoodleTools to help you with developing the proper format for your reference page. It is not necessary to purchase a copy. You must, however, examine the manual for specifics. FOLLOW THE FORMAT VERY CAREFULLY. A TOTAL OF TEN (10) POINTS MAY BE SUBTRACTED FOR NOT USING THE APA FORMAT.

The final typewritten paper should include a running head, headers, and headings as indicated in the posted outline. See the APA manual for information regarding running heads, headers, and headings.
You must reference approved magazines and newspapers. The Wall Street Journal, the Economist the New York Post, the Washington Times, the Washington Post, and the New York Times are recommended references as well as http://www.businesswithoutborders.com/. Make sure that your references are diverse. If you use one of the Posts, you must use one of the Times. This will keep you from a skewed perspective of what is happening.

Porter's five forces model Michael E Porter's five forces of competitive position model and diagrams

Michael Porter's famous Five Forces of Competitive Position model provides a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization. A free Five Forces diagram in MSWord is available here. (Porter's Five Forces diagram pdf here.)

American Michael Porter was born in 1947. After initially graduating in aeronautical engineering, Porter achieved an economics doctorate at Harvard, where he was subsequently awarded university professorship, a position he continues to fulfil at Harvard Business School. His research group is based at the Harvard Business School, and separately he co-founded with Mark Kramer the Foundation Strategy Group, 'a mission-driven social enterprise, dedicated to advancing the practice of philanthropy and corporate social investment, through consulting to foundations and corporations'. This is a prime example of someone operating at a self- actualization level if ever there was one.

After his earlier work on corporate strategy Porter extended the application of his ideas and theories to international economies and the competitive positioning of nations, as featured in his later books. In fact in 1985 Porter was appointed to President Ronald Reagan's Commission on Industrial Competitiveness, which marked the widening of his perspective to national economies. By the 1990's Porter had established a reputation as a strategy guru on the international speaking circuit second only to Tom Peters, and was among the world's highest earning academics.

Porter's first book Competitive Strategy (1980), which he wrote in his thirties, became an international best seller, and is considered by many to be a seminal and definitive work on corporate strategy. The book, which has been published in nineteen languages and re-printed approaching sixty times, changed the way business leaders thought and remains a guide of choice for strategic managers the world over.

Aside from his innovative thinking, Porter has a special ability to represent complex concepts in relatively easily accessible formats, notably his Five Forces model, in which market factors can be analyzed so as to make a strategic assessment of the competitive position of a given supplier in a given market. The five forces that Porter suggests drive competition are:

Porter's five forces

1. Existing competitive rivalry between suppliers 2. Threat of new market entrants 3. Bargaining power of buyers

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4. Power of suppliers 5. Threat of substitute products (including technology change)

Typically this five forces model is shown as a series of five boxes in a cross formation, item 1 being central. (Pdf diagram here, MSWord diagram here.)

Porter's Five Forces model can be used to good analytical effect alongside other models such as the SWOT and PEST analysis tools.

Porter's Five Forces model provides suggested points under each main heading, by which you can develop a broad and sophisticated analysis of competitive position, as might be used when creating strategy, plans, or making investment decisions about a business or organization.

Porter is also known for his simple identification of five generic descriptions of industries:

1. Fragmented (eg, shoe repairs, gift shops) 2. Emerging (eg, space travel) 3. Mature (eg, automotive) 4. Declining (eg, solid fuels) 5. Global (eg, micro-processors)

And Porter is also particularly recognized for his competitive 'diamond' model, used for assessing relative competitive strength of nations, and by implication their industries:

1. Factor Conditions: production factors required for a given industry, eg., skilled labour, logistics and infrastructure.

2. Demand Conditions: extent and nature of demand within the nation concerned for the product or service.

3. Related Industries: the existence, extent and international competitive strength of other industries in the nation concerned that support or assist the industry in question.

4. Corporate Strategy, Structure and Rivalry: the conditions in the home market that affect how corporations are created, managed and grown; the idea being that firms that have to fight hard in their home market are more likely to be able to succeed in international markets.

Michael Porter's key books:

Competitive Strategy: Techniques for Analyzing Industries and Competitors, 1980 Competitive Advantage: Creating and Sustaining Superior Performance, 1985 Competition in Global Industries, 1986 The Competitive Advantage of Nations, 1990

http://www.businessballs.com/portersfiveforcesdiagram.pdf
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http://www.businessballs.com/swotanalysisfreetemplate.htm
http://www.businessballs.com/pestanalysisfreetemplate.htm
Porter's five forces model
Michael E Porter's five forces of competitive position model and diagrams
Porter's five forces