check if the paper follows the instructions provided.
check the flow of the paper.
The length of the paper should be approximately 25 pages, double-spaced including references, tables and figures. Make sure that the paper has an executive summary and that it is divided into sections and subsections in a logical manner. Part of your grade will be based on each individual's assessment of the relative contribution of each group member (Peer evaluation form is attached at the end of this syllabus and a drop box in D2L is prepared for submitting the form). The written paper should focus on the following points:
Introduction/Executive Summary.
Brief introduction of the company and product(s)
One or two key strategic issue(s) confronting the firm
The objective of your project and importance of the issue