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Positioning Presentation Grading Guide
MKT/421 Version 15
1
Individual Assignment: Positioning Presentation
Purpose of Assignment
Companies that are known as successful marketers start with a well-crafted marketing plan. A sound marketing plan captures the information required to help you develop and deliver the products and services that best meet the needs of your chosen target market, and communicate to your audience why and how your offering is the best alternative in the marketplace. A well-constructed marketing plan will serve as a set of “operational instructions” for your marketing and sales team, and help you set clear and measurable objectives for your organization. Part 1 of the learning team project for this class focuses on understanding the competitive environment, the capabilities of your chosen organization, and the needs of the target market.
Resources Required
Marketing Chapter 1, Marketing Chapter 2 and Marketing Chapter 5
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® with speaker notes or a Prezi® presentation with narration.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The presentation uses a proper layout with effective headings, fonts, styles, font sizes, and white spaces.
The presentation recognize intellectual property using in-text citations and a reference slide.
The presentation includes an introduction and conclusion which previews and reviews major points.
The presentation includes major points that are stated clearly, organized logically, and supported by specific details, examples, or analysis.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
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