Presentation on backpack simulation E

This is a private homework question for InstaYour presentation should address each of the following topics:
1. Introduction- provide a brief overview of your backpack company as well as an overview
of the presentation. This should include your company name, vision, mission and the
marketing objective, an overview of the marketing simulation, and the purpose of the
presentation.
2. Overall Outcome- Provide a high-level overview of your company’s performance and a
discussion of your overall result at the end of the simulation as measured by the
Leaderboard and other performance metrics. Make use of charts/ tables/graphs to illustrate
your performance relative to your competitors.
3. Target Market Strategy- provide an overview of the market you were targeting initially
and how your target market decisions evolved over the course of the simulation in last 9
turns. You should include the rationale behind the decisions taken and the overall result of
your strategy based on quarterly reports.
4. Product Strategy- provide an overview of your initial product strategy and how your
product decisions evolved over the course of the simulation in last 9 turns. You should
include the rationale behind the decisions taken and the overall result of your strategy based
on quarterly reports.
5. Pricing Strategy- provide an overview of your company’s pricing objective and initial
pricing strategy. Describe how your pricing decisions evolved over the course of the
simulation in last 9 turns. You should include the rationale behind the decisions taken and
the overall result of your strategy based on quarterly reports.
6. Distribution Strategy- provide an overview of the distribution channels you have utilized
to get your product to your target market initially. Describe how your distribution decisions
evolved over the course of the simulation in last 9 turns. You should include the rationale
behind the decisions taken and the overall result of your strategy based on quarterly reports.
7. Promotional Strategy- provide an overview of the media vehicles you have selected
initially as a part of your IMC plan. Describe how your media strategy evolved over the
course of the simulation in last 9 turns. You should include the rationale behind the
decisions taken and the overall result of your strategy based on quarterly reports.
8. Competitive Analysis- provide a summary of how you handled competitive intelligence
and competitors in the marketplace. This should include the impact the competitors target
market choices and marketing mix (product, pricing, distribution, promotion) decisions
have on your strategy. Charts/tables/graphs are required for this section.
9. Lessons Learned- provide a summary of the lessons you have learned regarding creating
and implementing a marketing strategy.nt Homework Helper