Product pricing and channels paper

Product, Pricing, and Channels Paper Grading Guide

MKT/421 Version 13

1

Product, Pricing, and Channels Paper Grading Guide

Content

60 Percent

Points Available

6

Points Earned

X/6

Additional Comments:

· All key elements of the assignment are covered in a substantive way.

· Do you provide a detailed description of the features and benefits of your product or service as well as the needs it solves?

· Do you successfully identify the various phases of the product lifecycle as well as how marketing efforts change in each phase?

· Do you describe the packaging you will use for your product or service and identify how it will add value?

· Do you select the appropriate pricing strategy and provide a detailed explanation as to why?

· Do you identify the proper channel of distribution and describe the value each channel partner will add?

· Is the content of your paper comprehensive, accurate, and persuasive?

· Does it display an understanding of materials covered in assigned readings and videos?

· Are the major points supported by details and examples from the assigned readings and videos?

· Have you gone beyond the textbook for resources to complete the assignment?

· Have you shown your thought process in assessing the problem and arriving at a decision, not just regurgitating content from your readings and research?

Organization / Development

20 Percent

Points Available

2

Points Earned

X/2

Additional Comments:

· The paper is no more than 1500 words in length.

· The tone is appropriate to the content and assignment.

· Does your introduction provide a sufficient background on the topic and preview the major points to be covered so that an executive could understand your assessment from only the introduction?

· Is the central theme or main purpose immediately clear in your paper?

· Is the structure of your paper clear, logical, and easy to follow?

· Do subsequent sections in your paper develop and support the central theme?

· Do your conclusions and recommendations follow logically the body of the paper?

· Does your paper have one voice rather than several?

Mechanics

20 Percent

Points Available

2

Points Earned

X/2

Additional Comments:

· The paper—including tables and graphs, headings, title page, and reference page— is consistent with APA formatting guidelines and meets course-level requirements.

· Intellectual property is recognized with in-text citations and a reference page.

· Rules of grammar, usage, and punctuation are followed.

· Sentences are complete, clear, and concise.

· Sentences are well constructed, strong, and varied.

· Sentence transitions are present and maintain the flow of thought.

· Paragraph transitions are present, logical, and maintain the flow throughout the paper.

· The use of the first person is avoided.

· Spelling is correct.

Total Available

Total Earned

10

X/10

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