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Pssp hierarchy of needs

19/04/2021 Client: muhammad11 Deadline: 2 Day

Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.

You work for a firm that produces packaged potato chips. Your firm is interested in exporting its product to a different country. You need to select a country other than the one you live in and describe the culture of that country along with the key elements of its marketing system.
Describe the different tastes, needs, and customs of your intended customers.
Would these differences be consistent or different among multiple countries in a geographic region? Explain why.
Explain how culture influences the way consumers view the different attributes of a product. Also, explain how the culture in which individuals are raised has an impact on the products they buy. How can a seller use culture to sell a product successfully? Provide two examples showing how culture influences the purchasing process.
Using the physiological, safety, social, and personal (PSSP) hierarchy of needs discussed in the lecture, analyze a recent purchase.
Explain which of the needs in the hierarchy it addresses directly.
Explain which of the needs indirectly influenced your decision to purchase.
How did the advertising of the product focus on those needs?
Evaluate the impact of macro trends such as the globalization of businesses, international migration, and conservationism on consumer behavior. How will these trends affect the marketing of selected goods or services in the future?

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