Questeco

BIZ301- B2B Environmentally friendly packaging

Created by: Emma Wilmot, Jessica Jorkisch, Maxime Marin, Jessica Grahn, Ainsley Moore , Georgia Pirrone

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The business Venture description

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Business name: QuestEco

Our mission:

At QuestEco we are committed to the environmentally responsible production and distribution of our eco-friendly wholesale packaging products. Our mission is to reduce, reuse and recycle. Which is why we are producing a portfolio of sustainable packaging options for supermarkets, independent grocers, distributors and farmers that are sustainably sourced, rapidly renewable materials.

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Local

Environmentally friendly

Appealing

The idea: Reuse, Reduce, Recycle

As a company we are looking at three pillars:

Economy: We are aiming to be affordable by consumers and profitable for manufacturers. Thus, our packaging must cost less than the product itself.

Social: Not only are we trying to set a positive example in our society, but we are also focusing on the social aspect by seeing our customer as the company’s greatest priority.

Environment: Our materials and regulations comply to packaging depending on region it is sold. The overall environmental footprint of of our packaging will be far lower than any other options, that customers will find in supermarkets.

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Economy

Social

Environment

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Preliminary idea pitch

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Opportunity

Timely:

There is an increased trend of consumers being more aware and concerned about the environmental impact when purchasing products

Added value:

This innovative and creative idea can increase our costumers sales and consequently ours as well

Durable:

Low carbon footprint will make the product sustainable for a long time period

Attractive:

Our packaging does look much better than the regular. It’s design will be much more visually appealing for consumers.

Social forces and environmental trends

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Much of the plastic that does not end up in landfill or go through other waste management pathways (such as recycling or incineration) is ending up in the ocean.

12.7 million tonnes of plastic enter the ocean each year, according to figures published in the journal Science in 2015.

The awareness of environmental issues is increasing among consumers.

Which is translating into a change in the everyday buying behaviour.

Our aim is to make a change in being much more sustainable

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Market segmentation

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In order to segment a business audience, we must focus on the needs of the client business. For example business size, volume purchases and function.

QuestEco will supply to large supermarkets but more specifically: independent grocers, local butchers and bakeries. As the consumers shopping at local butcheries and independent grocers care about their social responsibility. They are looking for quality over quantity and want what is best for themselves and the planet.

A small customer base that buys regularly, the experience is more personal – people are on first name terms and trust, loyalty and commitment is formed.

B2B markets typically have a small number of segments as a business audience’s needs are than a consumer audience.

Business to business markets are a needs-based segment and vary dependent on convenience, firmographics, behaviour and needs. To penetrate the market, it is essential to have a strong database and to determine the needs of the business.

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Penetrating the market

Penetrating the market

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Tradeshows and Prototypes

Affordable

Eco-friendly and recyclable

Attractive packaging

Marketing and channel strategy approach

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Competitive strategy

Financial Viability

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To help with the financial costs associated with a start up business, investors will aid in the viability of the business during it’s establishment and growth stages of the business life cycle, with investments helping to maintain initial operating costs.

The business concept of QuestEco will be appealing to those large corporations seeking to invest in a business that has a triple bottom line approach, and so investors will be founded upon the promise of an ethical, sustainable and relevant business scheme.

”QuestEco” will adopt a B2B approach, selling to large supermarkets, independent grocers, local butchers and bakeries. The partnerships established between these businesses as permanent supplier and buyer will provide sufficient income to meet operating costs and allow for profit after loss.

It can be anticipated that QuestEco will breakeven on their third year of operation, and become profitable on their fourth.

Globally Scalable Business

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•As QuestEco is a new business selling innovative, environmentally friendly products, the scalability of the business is expected to be high.

•With current social trends suggesting that people are “turning green”, the value of products and businesses like QuestEco are undeniable, and so growth of the business as a supplier to other businesses will be rapid and exponential. Also, as there is not an existing business similar to QuestEco, a higher growth rate is anticipated.

•Evidently, there is an unfound need for QuestEco and it’s products, so once the business begins to operate, demand will rise on a global scale. Operating on a B2B approach, QuestEco will inevitable succumb to increased costs associated with production, shipping etc. but will be able to significantly improve their profit margins as sales volume increases.

Globally scalable business

Innovative and environmentally friendly

Proactively focusing on social trends

No increased costs. Keeping it affordable for every business

Focuses on increased sales volume.

Thank you

-Group 1-

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