1. Imagine you are the head of marketing department in a company that produces refrigerator. Chose both Afar and Gambella regional states of Ethiopia and draft the screening standards or criteria you would use to evaluate marketing opportunities in both regions. You can make whatever assumptions you deem necessary concerning your business or company.
2. It is said that people are what they read, which can vary from being pragmatic, principled, thoughtful, or romantic, but nearly always consumer-based. Critically analyze this notion and say whether you agree with it or not, and why.
3. Choose a company or organization that is familiar to you and identify how important that company’s customers are to its core business. Does the company take heed of its buyers and, if so, to what extent does it do this, and how important a concept is a customer-centric approach?
4. Discuss buyer patterns and behavior in terms of the process consumers go through when making decisions regarding, say, the purchase of a car.
5. Virtually every marketing activity is influenced by cultural factors. Undertake a critical review of this assertion with particular reference to advertising campaigns and strategies.