Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Ready to eat breakfast cereal industry in 1994

03/12/2021 Client: muhammad11 Deadline: 2 Day

RTE Breakfast Cereal Industry (A)

Case #2 RTE Cereal Industry Table of “Barriers to Entry” (20 points) The Ready-to-Eat Cereal Industry assignment asks you to provide a Table of Barriers to Entry. To encourage conciseness, there is a limit of two pages (single-spaced) for this assignment.

Text

https://wenku.baidu.com/view/224228033169a4517723a340.html

RTE Breakfast Cereal Industry (A)
profile
ashiaf

example.docx
Home>Business & Finance homework help>Marketing homework help>RTE Breakfast Cereal Industry (A)
RTE Cereal Industry Table of “Barriers to Entry”

Sept 18, 2017 Kyu Ho Lee

BADM 449

Entry Barrier

Level

Evidence

Page

Economies of Scale

High

-“Because of economies resulting from feeding a single packaging line from multiple production lines, an RTE cereal plant was estimated to require a capacity of 75 million pounds per year to achieve minimum efficient scale”

-“major firms continually introduced new products, either through creation of a new brand or by the extension of an existing one…Brand extensions were generally considered more likely to succeed than new brands…economies of scale in advertising, and were technologically simpler to develop…”

-Pg. 3

-Pg. 5-6

Experience

Curve

Advantages

High

-“Since the production process was relatively similar for all cereals and the main source of scale economies was in bagging, a single plant could produce many brands of cereal”

-Pg. 3

Intended

Excess

Capacity

Moderate

-“General Mills announced it planned to cut $175 million out of its trade promotions and couponing budget, and simultaneously to reduce prices on its biggest brands…by an average of 11 percent.”

-Pg. 11

Reputation

High

-“Big Three had restrained competition among themselves by achieving effective unwritten agreements to limit in-pack premiums”

-Pg. 2

Product Differentiation

High

-“most advertising intensive of all industries, with an advertising/sales ratio as high as %18.5…”

-Pg. 5

Capital Requirements

High

-“a plant of this capacity that combined production and packaging together in one plant employed about 12t employees and required a capital investment in excess of $100 million”

-Pg. 3

High Switching Costs of Buyers

Low

-“neither coupons nor other forms of trade promotions were believed to stimulate total cereal demand very dramatically. Rather, these competitive tactics led primarily to stockpiling and brand-switching by the most fickle consumers”

-Pg. 5

Access

To

Distribution Channels

High

-“As the number of RTE cereal brands expanded, prime shelf space became even more important. Securing shelf space for a new brand required payment to grocers…While large cereal firms were not exempt from this policy, they had more flexibility than new entrants in shuffling their allocation of space among brands...”

-Pg. 4

Favorable Access to Raw Materials and to Markets

Moderate

-“FTC argued that the leading RTE cereal manufacturers had jointly monopolized the RTE cereal market…”

-“incumbent firms may have filled all profitable niches in the cereal market…”

-Pg. 2

-Pg. 3

Proprietary Technology

High

-“some processes-particularly the extrusion processes used in many children’s cereals-were quite complex and required substantial engineering expertise and production experience to master”

-“RTE cereal industry as a whole spent about one percent of gross sales on R&D”

-“breakfast cereal R&D did generate proprietary new product developments”

-Pg. 3

-Pg. 3

-Pg. 4

Exit Barriers

High

-“RTE breakfast cereals accounted for over 80% of Kellogg’s…sales”

-“cereals’ declining profitability…also limited the amount of cash that General Mills…to help out with other enterprises such as its restaurants”

-no entrants would mean no buyers for the assets

-Pg. 6

-Pg. 7

-Pg.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Coursework Help Online
Assignment Solver
Math Specialist
24/7 Assignment Help
Professional Coursework Help
Coursework Assignment Help
Writer Writer Name Offer Chat
Coursework Help Online

ONLINE

Coursework Help Online

I find your project quite stimulating and related to my profession. I can surely contribute you with your project.

$18 Chat With Writer
Assignment Solver

ONLINE

Assignment Solver

After reading your project details, I feel myself as the best option for you to fulfill this project with 100 percent perfection.

$32 Chat With Writer
Math Specialist

ONLINE

Math Specialist

As per my knowledge I can assist you in writing a perfect Planning, Marketing Research, Business Pitches, Business Proposals, Business Feasibility Reports and Content within your given deadline and budget.

$23 Chat With Writer
24/7 Assignment Help

ONLINE

24/7 Assignment Help

After reading your project details, I feel myself as the best option for you to fulfill this project with 100 percent perfection.

$35 Chat With Writer
Professional Coursework Help

ONLINE

Professional Coursework Help

I am a PhD writer with 10 years of experience. I will be delivering high-quality, plagiarism-free work to you in the minimum amount of time. Waiting for your message.

$28 Chat With Writer
Coursework Assignment Help

ONLINE

Coursework Assignment Help

I am an academic and research writer with having an MBA degree in business and finance. I have written many business reports on several topics and am well aware of all academic referencing styles.

$29 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Havighurst developmental tasks and education - Marc ucla edu free guided meditations - First aid lesson plan template - Tek 5 screws technical data - Research-based Persuasive Essay - How many moles are in 22 grams of argon - Greatest common factor of 32 and 54 - Auditing it infrastructures for compliance pdf - Bay city company's fixed budget performance report for july follows - Astro malaysia financial analysis - Are there tornadoes in waco texas - If the tension developed in either cable ab or ac - Patient case scenarios for nurses - Simile quotes in romeo and juliet - What is a reporting application name five basic reporting operations - Dentist Marketing - How to change axis to radians in geogebra - Logan products computes its predetermined overhead rate - Sas proc report across - How to design orifice plate - Most important regarding global corporate responsibility - Nativism gilded age - Calculate molarity of naoh titration with khp - Colorimetry method a level - Short Paper Assignment: Retailing - Dialog group annual report - Knife party fire hive mindfuck remix - Black bread mold phylum - Malk youtube - Financial Statement Analysis - Group Processes and Stages of Formation - Capella flexpath coach - Project 1 for 2 pages - Mk masterseal timer socket instructions - Statistical studies sources of variability student activity sheet 9 answers - Helios gene gun system - 150 words - WK1 Project hsc4010 epidemiology and disease control - Pollak switch cross reference - Phet moving man answer key - The t test for nursing - The general term of health or medical informatics refers to - 1 cm grid paper light lines - Infographic Resume - When was the nsw ecumenical council formed - Internet Marketing - Ethical Hacking - Mental health case studies for nursing students - What value does jetblue create for its customers - Jcq sc form 10 - The jilting of granny weatherall literary analysis answers - The photograph by n scott momaday answer key - Quick analysis totals gallery excel - Big Data Analytics - Q1-2 500 miin word per Q due 8/8 - Cognitive behavioral therapy - Interview about the city (Hayward in CA) - The parietal pleura would represent a serous membrane - Building scheme restrictive covenants - Is bruce almighty a christian movie - How to determine the amplitude of a function - Due today 9 hrs.... speech communication outline - SOC Ch 8 - How did the declaration of independence embody enlightenment ideals - As nzs 1801 occupational protective helmets - Grant and Contract Proposal Writing – Week 4 - Budgeted cash disbursements for merchandise purchases - AVP - SHORT STORY assigment - Flyfrontier custhelp com app reimburse - History of tomato sauce mother sauce - Suss student handbook - Language processing test 3 - Electrochemistry voltaic cells lab report - Comparing sculptures of ancient india and greece - Latex space between columns - Spanish conquest of the americas primary sources - As nzs 3500 download free - Nursing presentation - What are some violence indicators an employee might display - Discussion: 5 Reasons Our Client's Sexuality is Important to Address in Counseling . - Essay - Biometrics week 2 - ACCOUNTING PAPER - Starbucks employee training and development - OPERATIONS MANAGENENT 5 ASSIGNMENTS - Noni b garden city - Dq - Lizard evolution virtual lab answer key - X win32 windows 10 - Ethical and Policy Factors in Care Coordination - Hungry jacks hunger tamer - Windows 2000 iso file - Supertexts - Contact woolworths home insurance - Jonathan's wife in dracula crossword clue - Cultural Diversity - Nursing: Transition to Graduate Study for Nursing - Payment purpose code india - Church view surgery collingham