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Read the End of Chapter 3 Application Case entitled, “Continental Airlines Flies High With Its Real-Time Data Warehouse,” located in the textbook.
Write a three- to four-page paper in which you:
Examine the Continental Airlines Go Forward plan and its business benefits.
Explain why it is important for an airline to use a real-time data warehouse.
Examine the major differences between the traditional data warehouse and a real-time data warehouse, as was implemented at Continental Airlines.
Identify strategic advantages that Continental Airlines can derive from the real-time system as opposed to a traditional information system and explain why.
Assess the factors that contributed to the successful implementation of the real-time data warehouse.
Propose at least two ways that Continental Airlines can enhance the established data warehouse system in the future.
Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
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