Reflective essay on business plan

Executive summary Our business is called Running Mate. We are offering running errands services, community service and barter service. Our three ideal customers are those who work from home, new mothers and the elderly in retirement villages and the disabled. We are trying to develop a blue ocean strategy in a red ocean market. Therefore, the core competitiveness of our platform is customization and localization. We pursue customized services to meet the needs of individuals and communities. Our value proposition is established in the sharing economy. For example, we take advantage of network technology and the concept of the sharing economy to build a social platform that matches the needs of people who want to sell their free time to those who need help. We want our platform to really help and support their communities, which is also the social responsibility. Besides, we are also proposing another very important concept: Barter service. People can volunteer to help with requests from other people in your community, like when someone needs to mow the lawn, you help them, and then you get a credit. You can use this credit to post what you need on the platform. We do not make profit in this mode. In terms of revenue stream, we adopt two kinds of business: the first is the normal business based on running errands services and outsourcing services. Our revenue comes from commissions paid by our customers. In terms of cost, our Running Mate focuses on asset-light and low fixed cost models. We don't need warehousing, we don't need to buy our own vehicles, and we don't need a large office space. All we need is a small office space and the basic service cost of building a platform and maintaining the platform. In terms of human capital cost, we will prefer to employ people less full-time and more part-time and we will share our Commission revenue with our Running Mate. Business details Business name Running Mate Ltd Trading name Running Mate Ltd 2 Established October 6th, 2020 Structure Limited Partnership Company What we do and how we do it Our business is called Running Mate. We provide errand services, community services and barter services. The three ideal customers for our company are people working at home, new mothers and elderly people in retirement villages and disabled people. The value of our platform brand proposition is established in the era of the prevalence of the sharing economy and great demand in contemporary society. The sharing economy is a new type of economic format, which is based on the maturity of mobile Internet information technology. On the other hand, the core competitiveness of our platform is customization and localization. We pursue tailor-made services to meet the needs of individuals and communities. The value proposition we established on the sharing economy, for example, we use network technology and the concept of sharing economy to build a social platform that can meet the necessaries of those who want to sell their free time to those in need. Our services are divided into running errands, community services, and barter services. In addition to helping people pick up or deliver any goods, community service is vital to our platform. We have found that community life and connection are important to New Zealanders. Simple interpersonal relationships and neighborhood mutual assistance are an important foundation for maintaining the peace of New Zealander. However, in modern society, due to the lack of efficiency and management of community services and the increasingly dense apartment construction, it is difficult for people to have opportunities to communicate with their neighbors. They lack a dedicated channel to put forward their demands, or it is difficult to find efficient institutions to solve their necessaries. Therefore, for daily community services, we provide daily cleaning, maintenance and other fee-based services. We also put forward another very important concept: barter service. People can voluntarily help other people in your community's requests. For example, when someone needs to mow the lawn, you 3 can help them, and then you can get honor.