I’m studying for my Marketing class and need an explanation.
https://docs.google.com/document/d/1s_kAHvnonPUtzx...
Discussion Posting On Managing NPD
Review and analyze the following material:
Review the Charles Schwab case in “Responses to Strategic Disruption”
Refer to the above material for your 3-4 paragraph discussion of the following:
Compare and contrast Charles Schwab’s and at least one other firm’s responses to disruptive strategic innovation described in the MIT case above. What is the least effective response? What is the most effective response and in which cases does this effective response best apply?
Clear deliverable for Discussion Post Assignment
Type your 3-4 paragraph discussion directly into the text box or paste in the shared document link. Provide detailed explanations for your assertions, and use logic, research, and real-world examples to support your position. Use citations and references.