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1. Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Digby would be most likely to pursue.
Select: 5
Seek high automation levels
Seek the lowest price in their target market while maintaining a competitive contribution margin
Seek excellent product designs, high awareness, and high accessibility
Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand
Increase demand through TQM initiatives
Seek high plant utilization, even if it risks occasional small stockouts
Reduce cost of goods through TQM initiatives
Add additional products
Offer attractive credit terms
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