Copyright © 2014 EM
C Corporation. All Rights Reserved.
Data Analytics Lifecycle
1 M
odule 2: Data Analytics Lifecycle
Copyright © 2014 EM
C Corporation. All Rights Reserved.
Data Analytics Lifecycle
U pon com
pletion of this lesson, you should be able to: •
Apply the Data Analytics Lifecycle to a case study scenario •
Fram e a business problem
as an analytics problem
• Identify the four m
ain deliverables in an analytics project
M odule 2: Data Analytics Lifecycle
2
Copyright © 2014 EM
C Corporation. All Rights Reserved.
How to Approach Your Analytics Problem
s
• How
do you currently approach your analytics problem
s?
• Do you follow
a m ethodology or
som e kind of fram
ew ork?
• How
do you plan for an analytic project?
3 M
odule 2: Data Analytics Lifecycle
Your Thoughts?
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C Corporation. All Rights Reserved.
• Focus your tim
e
• Ensure rigor and com
pleteness
• Enable better transition to m
em bers of the cross-functional
analytic team s
Repeatable Scale to additional analysts Support validity of findings
4
“A journey of a thousand m iles begins w
ith a single step“ (Lao Tzu)
M odule 2: Data Analytics Lifecycle
Value of U sing the Data Analytics Lifecycle
Copyright © 2014 EM
C Corporation. All Rights Reserved. 5
1. W
ell-defined processes can help guide any analytic project
2. Focus of Data Analytics Lifecycle is on Data Science projects, not business intelligence
3. Data Science projects tend to require a m
ore consultative approach, and differ in a few
w ays
M ore due diligence in Discovery phase
M ore projects w
hich lack shape or structure Less predictable data
N eed For a Process to Guide Data Science Projects
5 M
odule 2: Data Analytics Lifecycle
Copyright © 2014 EM
C Corporation. All Rights Reserved.
Key Roles for a Successful Analytic Project
M odule 2: Data Analytics Lifecycle
6
Role Description
Business U ser
Som eone w
ho benefits from the end results
and can consult and advise project team on
value of end results and how these w
ill be operationalized
Project Sponsor Person responsible for the genesis of the project, providing the im
petus for the project and core business problem
, generally provides the funding and w
ill gauge the degree of value from
the final outputs of the w orking team
Project M anager
Ensure key m ilestonesand objectives are m
et on tim e and at expected quality.
BusinessIntelligence Analyst
Businessdom ain expertise w
ith deep understanding of the data,KPIs, key m etrics and
business intelligence from a reporting perspective
Data Engineer Deep technical skills to assist w
ith tuning SQ L queries for data m
anagem ent, extraction and
support data ingest to analytic sandbox
Database Adm
inistrator (DBA) Database Adm
inistratorw ho provisions and configures database environm
ent to support the analytical needs of the w
orking team
Data Scientist Provide subject m
atter expertise for analytical techniques, data m
odeling, applying valid
analytical techniques to given business problem s and ensuring overall analytical objectives
are m et
Copyright © 2014 EM
C Corporation. All Rights Reserved.
Data Analytics Lifecycle
M odule 2: Data Analytics Lifecycle
7
D iscovery
O perationalize
M odel
P lanning
D ata P
rep
M odel
B uilding
C om
m unicate
R esults
Do I have enough inform