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Revitalizing a brand case study

13/10/2021 Client: muhammad11 Deadline: 2 Day

Case Study Revitalizing A Brand

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· https://assets.pinterest.com/images/PinExt.png

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or

Strayer databases to research the branding and communication strategies of one (1) health services

organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health

Services.

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the

current marketing communication, identity, and brand position of Plaza Home Health Services.

3. Assess the importance of benchmarking in Plaza Home Health Services’ development and

implementation of an effective brand strategy (marketing communication, identity, and brand

position).

4. Compare branding and communication strategies of a similar health services organization with

that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services

should apply additional best practices into its current branding and communication strategies.

Provide a rationale and support for your response.

5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not

qualify as academic resources.

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