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Sales organization structure and sales force deployment

18/03/2021 Client: saad24vbs Deadline: 2 Day

Sales Organization Structure and Salesforce Deployment

Chapter 4: Sales Organization Structure and Salesforce Deployment

Ingram

LaForge

Avila

Schwepker Jr.

Williams

Sales Management: Analysis and Decision Making

1

Learning Objectives

Define the concepts of specialization, centralization, span of control versus management levels, and line versus staff positions.

Describe the ways salesforces might be specialized.

Evaluate the advantages and disadvantages of sales organization structures.

Name the important considerations in organizing strategic account management programs.

Explain how to determine the appropriate sales organization structure for a given selling situation.

Chapter 4: Sales Organization Structure and Salesforce Deployment

Ingram

LaForge

Avila

Schwepker Jr.

Williams

Sales Management: Analysis and Decision Making

2

Learning Objectives

Discuss salesforce deployment.

Explain three analytical approaches for determining allocation of selling effort.

Describe three methods for calculating sales force size.

Explain the importance of sales territories and list the steps in the territory design process.

Discuss the important “people” considerations in salesforce deployment.

Chapter 4: Sales Organization Structure and Salesforce Deployment

Ingram

LaForge

Avila

Schwepker Jr.

Williams

Sales Management: Analysis and Decision Making

3

Sales Organization Concepts

Chapter 4: Sales Organization Structure and Salesforce Deployment

Ingram

LaForge

Avila

Schwepker Jr.

Williams

Sales Management: Analysis and Decision Making

4

3

Specialization

Centralization

The degree to which individuals perform some of the required tasks to the exclusion of others.

The degree two which important decisions and tasks performed at higher levels in the management hierarchy.

Individuals can become experts on certain tasks, leading to better performance for the entire organization.

Centralized structures place authority and responsibility at higher management levels.

Sales Force Specialization Continuum

Some specialization

of selling activities,

products, and/or

customers

All selling activities

and all products to

all customers

Generalists

Certain selling activities for certain products for certain customers

Specialists

Chapter 4: Sales Organization Structure and Salesforce Deployment

Ingram

LaForge

Avila

Schwepker Jr.

Williams

Sales Management: Analysis and Decision Making

5

2

Flat Sales Organization

Span of Control

Management Levels

National Sales Manager

District Sales Manager

District Sales Manager

District Sales Manager

District Sales Manager

District Sales Manager

Span of Control vs. Management Levels

Chapter 4: Sales Organization Structure and Salesforce Deployment

Ingram

LaForge

Avila

Schwepker Jr.

Williams

Sales Management: Analysis and Decision Making

6

Tall Sales Organization

National Sales Manager

Span of Control

Management Levels

District Sales Manager

District Sales Manager

District Sales Manager

District Sales Manager

District Sales Manager

District Sales Manager

Regional Sales Manager

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