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I’m trying to study for my Marketing course and I need some help to understand this question.
Case: Samsung a Strategic Plan for Success (p. 521)
The Paper should be in APA or MLA format
Writing Expectation: 3-4 pages typed not including Cover Page and References.
Your Case analysis should include the following:
A short and concise overview of the company. This should include its origin, its mission statement and the size & reach of the company. If this information is not provided in the case text, consider searching for external sources.
Perform a short concise SWOT analysis for the company. Use the information provided in the case as well as any external information you feel is appropriate.
Answer the questions at the end of the case.
What would you recommend the company do moving forward to maintain its competitive edge?
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