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Scope of crm ppt

07/01/2021 Client: saad24vbs Deadline: 10 Days

Running head: PROJECT SCOPE 1


PROJECT SCOPE 2


Project Scope


Name:


University Affiliation:


Date:


Project Scope


Project objective


To create a Salesforce Customer Relationship Management system for Affordable Quality Construction that will ensure that the company manages its employees and the customers effectively to increase business profits within a period of three months at a cost of $1000


Scope determinants for the use of Salesforce CRM


Functionality and Performance


1. Close more deals


Contact management-key contacts, internal account discussions, history of key activities, customer communications, and insights from social media.


Salesforce Inbox- streamlines the workflows, retrieve customer data when needed


Opportunity management- teams deals in terms of the stage, the products, the competition, and the quotes


Salesforce engage- able to connect the sales force to the customers, campaigns, understand the prospects (Goodey, 2013).


Sales collaboration- get experts have access to competitive information and keep tabs on the deals


2. Get more leads


Lead management- able to track the leads, optimize campaigns and make smarter decisions


Marketing automation- effectively manage online campaigns to generate more leads


Sales data – have the rightful data of sales and get connected to the best key decision makers


Partner management- build a better network of partners, share objectives, activities, and goals securely


3. Accelerate productivity


Lighting dialer- have the ability to call customers and make notes instantly


Mobile- become mobo friendly and carry your office everywhere


Workflow and approvals- enjoy flexible approvals processor that awards discounts to customers and monitor expenses (Rackham & DeVincentis, 1999).


Email integration, file Sync, and share- send emails and files to customers and employees in one click.


Requirements


Hardware and Software


The CRM project will require 10 computers and laptops, Salesforce CRM software, internet cables, data center and VPN


Resources and Time needed to implement Salesforce


Marketing manager- oversee the integration of the campaigns, the sales executive, and the system performance


10 Sales executives – for contacting and meeting the customers


Time to implement the Salesforce- 3 months


Behavioral constraints


Employees


Difficult in learning how the CRM system works


Longer time to teach the employees on how to operate the system


Feeding wrong information without noticing (Goodey, 2013).


Customers


Limited access to their emails for campaigns discounts and offers


Spamming the campaign emails when they are too frequent and a lot


References


Rackham, N., & DeVincentis, J. R. (1999). Rethinking the sales force: Redefining selling to create and capture customer value. New York: McGraw-Hill.


Goodey, P. (2013). Salesforce CRM: The Definitive Admin Handbook. Birmingham: Packt Publishing.

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