Selling agents perform every wholesaling activity except

An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called a

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commission merchant.

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sales branch agent.

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selling agent.

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manufacturers' agent.

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broker-agent.

Which of the following is the least flexible of these important retailing strategy issues?

Answer

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Store atmosphere

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Scrambled merchandising

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Retail positioning

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Store image

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Location

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

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discount store.

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department store.

[removed]

convenience store.

[removed]

supermarket.

[removed]

category killer.

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Answer

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On-site wholesalers

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Cash-and-carry wholesalers

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Rack jobbers

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Truck jobbers

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Drop shippers

____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.

Answer

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Off-price shopping centers

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Outlet shopping centers

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Regional shopping centers

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Power shopping centers

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Lifestyle shopping centers

Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called

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specialty-line wholesalers.

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full-service stockers.

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in-store maintainers.

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assemblers.

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rack jobbers.

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called

Answer

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limited-service wholesalers.

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wholesale service specialists.

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general-line wholesalers.

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specialty-line wholesalers.

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specialty-service wholesalers.

A retailer is an organization that purchases products for the purpose of reselling them to

Answer

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other retail organizations.

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the government.

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ultimate consumers.

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wholesalers.

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nonprofit organizations.

Which of the following is a full-service merchant wholesaler?

Answer

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Cash-and-carry wholesaler

[removed]

General merchandise wholesaler

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Drop shipper

[removed]

Mail-order wholesaler

[removed]

Truck wholesaler

Selling agents perform every wholesaling activity except

Answer

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transporting goods.

[removed]

setting prices.

[removed]

financing the products.

[removed]

taking title to products.

Which of the following is the least flexible of these important retailing strategy issues?

Answer

[removed]

Store atmosphere

[removed]

Scrambled merchandising

[removed]

Retail positioning

[removed]

Store image

[removed]

Location

Direct marketing, direct selling, and automatic vending are all examples of ____ retailing.

Answer

[removed]

off-premise

[removed]

portfolio

[removed]

nonstore

[removed]

off-price

[removed]

direct

Large, self-service stores that carry a complete line of food products and some nonfood products are called

Answer

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discount stores.

[removed]

superstores.

[removed]

supermarkets.

[removed]

department stores.

[removed]

warehouse clubs.

The selling of merchandise outside the confines of actual facilities is generally called

Answer

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nonstore retailing.

[removed]

direct selling.

[removed]

direct marketing.

[removed]

Internet marketing.

[removed]

store-front sales.

A manufacturers' outlet mall is most appropriately classified as a(n)

Answer

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discounter.

[removed]

specialty retailer.

[removed]

off-price retailer.

[removed]

category killer.

[removed]

department store.

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

Answer

[removed]

discount store.

[removed]

department store.

[removed]

convenience store.

[removed]

supermarket.

[removed]

category killer.

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Answer

[removed]

direct marketing.

[removed]

direct-response marketing.

[removed]

telemarketing.

[removed]

personal selling.

[removed]

direct selling.

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

Answer

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functional wholesalers.

[removed]

commission wholesalers.

[removed]

hands-off intermediaries.

[removed]

contract negotiators.

[removed]

functional middlemen.

Wholesaling can be defined as

Answer

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transactions in which products are bought for resale.

[removed]

transactions made at a discount.

[removed]

sales made to retailers only.

[removed]

transactions in which purchases are for production of other goods only.

[removed]

marketing activities necessary to conduct exchanges with consumers.

The performance of marketing-related activities conducted on the telephone is called

Answer

[removed]

e-marketing.

[removed]

direct-response marketing.

[removed]

telemarketing.

[removed]

phone retailing.

[removed]

tel-selling.