Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Service management & MARKETING

18/08/2020 Client: jwilson1228 Deadline: 2 Day

  SERVICE MANAGEMENT ASSIGNMENT:


For the purposes of this assignment, you will develop your own Individual Service Design Project! 


1. Please explain in detail the service concept (purpose of the service;  please define target market and customer experience) and service specifications (performance specifications design specifications delivery specifications); 


(PPT slides: week 4)


Word count: 400 words 


2. Please create the service blueprint and customer journey map for your chosen service design. 


Remember:


A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey. Nielsen Norman Group, week 4 Article 


The customer's journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service. This includes all the different touchpoints customers use to interact with a product / service. (week 5 slides)



 


A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company (week 5 sldes).


3. Please discuss the available media channels you utilise to create meaningful touchpoints with your targetted customers throughout their journey and explain in their significance in the service experience you design for them (400 words).


4. Please summarize the strategic importance of your Service Design in gaining competitive advantage. What types of service encounters are most prevalent in your service design? (400 words).


 REQUIREMENTS 


This assignment should answered entirely on one single Word.docx document of 3 to 4 pages (not including the cover or title page, table of contents, bibliography or appendix).


Structure of the Assignment


1. Cover page: The first page must contain the full name of the student, the logo of the school as well as the name of the course and the name of the professor.


2. Main answers clearly numbered and,


- Use sub-headings as you see fit.


- Use figures, tables, etc. as you see fit.


3. Bibliography: You should use the Harvard Referencing System


4. Appendix (if needed)


Assessment Criteria.


Credit will be given for evidence of:


• Library/Internet based research. Try to use a mixture of resources - books, articles as well as the internet.


• Understanding of the issues raised by the question.


• Concise and clear presentation. Acknowledge any quotes, ideas or arguments that are not your own using the Harvard system. Include a list of references.


• Originality and a critical and questioning approach. It is important to be objective and to support statements with evidence.


• A logical structure and well-argued conclusion


Marking weight: 40%


___________________________________________________________________________________


MARKETING ASSIGNMENT:


  


Students to read the case study “Coca-Cola: Move to the Beat” and answer in groups the four following questions:


1. Based on the information provided in the case study and your own research, provide your own explanation of why mobile marketing has become so significant for brands. Please provide two further brand examples of successful mobile marketing campaigns. 


2. According to the case study and your own research of Coca Cola’s: Move to the Beat campaign, what were the advantages and challenges of the campaign worldwide? Why would you say a localization approach was necessary in the execution of the campaign? 


3. Please watch the following video on the Coca Cola Move to the Beat campaign (https://www.mmaglobal.com/case-study-hub/case_studies/view/27061) and analyse the core Coca Cola brand values reflected on the campaign. How are they used to create emotional connections with the young Coca Cola audience? Please use the relationship marketing concept to answer this question 


4. What is the positioning and brand management strategy of Coca-Cola globally? Please read the following Harvard Business Review article “A Better Way to Map Brand Strategy” (https://hbr.org/2015/06/a-better-way-to-map-brand-strategy) to discuss how Coca Cola is the type of brand that shapes category dynamics such as consumer preferences, pricing, and the pace and direction of innovation 


Assignment Guidelines 


· Please use evidence from the case study as well as evidence from your own research and study.


· Credit will be given for evidence of:


· Library/Internet based research. Try to use a mixture of resources - books, articles as well as the internet.


· Evidence/analytical frameworks should be provided in tables on top of the main body analysis.


· Understanding of the issues raised by the questions.


· Concise and clear presentation. Acknowledge any quotes, ideas or arguments that are not your own using the Harvard system.


· Include a list of references.


· Originality and a critical and questioning approach. It is important to be objective and to support statements with evidence.


· A logical structure and well-argued conclusion.


· As well as with per everything else mentioned in the Rubrics.


Assessment Criteria.


Credit will be given for evidence of:


• Library/Internet based research. Try to use a mixture of resources - books, articles as well as the internet.


• Understanding of the issues raised by the question.


• Concise and clear presentation. Acknowledge any quotes, ideas or arguments that are not your own using the Harvard system. Include a list of references.


• Originality and a critical and questioning approach. It is important to be objective and to support statements with evidence.


• A logical structure and well-argued conclusion

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Top Grade Tutor
Assignment Hub
Homework Guru
Top Essay Tutor
Online Assignment Help
Engineering Guru
Writer Writer Name Offer Chat
Top Grade Tutor

ONLINE

Top Grade Tutor

I can provide you with a guarantee of plagiarism free work. I am producing quality content for my clients including ARTICLE WRITING, ESSAY WRITING, RESEARCH PAPERS, BUSINESS PLAN, TECHNICAL WRITING, MATLAB, THESIS & DISSERTATIONS.

$90 Chat With Writer
Assignment Hub

ONLINE

Assignment Hub

I feel, I am the best option for you to fulfill this project with 100% perfection. I am working on this forum since 2014 and I have served more than 1200 clients with a full amount of satisfaction.

$70 Chat With Writer
Homework Guru

ONLINE

Homework Guru

I am a Ph.D. writer with more than 9 years of working experience in Writing. I have successfully completed more than 4500 projects for my clients with their full amount of satisfaction. I will provide you super quality work according to your given requirements and deadline with ZERO plagiarism. I can manage business and professional writing against very reasonable prices.

$75 Chat With Writer
Top Essay Tutor

ONLINE

Top Essay Tutor

I feel, I would be the best choice for this project, I have more than 10 years of working experience in writing essys, reports, case studies and dissertations. Give me your work and get relax

$65 Chat With Writer
Online Assignment Help

ONLINE

Online Assignment Help

I am an elite class Ph.D. writer who can deliver you a supreme level of content within your given deadline. I will give you plagiarism free content within your given timeline.

$70 Chat With Writer
Engineering Guru

ONLINE

Engineering Guru

Hello, I have more than 10 years of writing experience. I can manage essays, summaries, reports and analysis works in very short period of time. I produce plagiarism free content for my clients, will send you FREE TURNITIN Reports as well. Thank you.

$95 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

The gettysburg address ethos pathos logos - Qut library room booking - What does campaign id size exceeded mean shutterfly - C304 task 2 - Walden nurs 6630 midterm exam - Saving the bees persuasive speech - Trimdek foam infill strips - Global superstore dataset - Discussion - The ones who walk away from omelas moral dilemma - Organizations affected by hurricane katrina - Hertz furniture systems mahwah nj - Prospective analysis financial statements - Jost air release fifth wheel - Experiment 7 empirical formula lab report - Matt teachout - Leadership legacy assessment test - Technology Acceptance Model - Me gusta acostarme tarde durante la semana. (es necesario que) - Corporate partnerships with schools pros and cons - Spandeck engineering s pte ltd - Pamela reed's theory of self transcendence - Bus 475 final exam 100 questions - Aba ethical scenarios - Cipd 4dep activity 2 - Ka and kb values table - Nola pender health promotion model concepts - Aggregate is a form of plagiarism that happens when - Critique of orem's theory - Capstone Research Companion - South somerset refuse collection - Brisbane city council end of trip facilities - Cisco socialminer configuration guide - Homeopathic remedies for pinched nerve in lower back - Confederate Monuments Essay - Operations and Quality Management - Is trevor noah's mom still alive - Fat boys pizza norton ohio menu - Information system in healthcare - Parallel lines have the same slope but different y intercepts - Can i get my essay done online - Communication role play scripts - Chemical kinetics iodine clock reaction lab answers - Manzil way mosque timetable - My personal leadership philosophy paper - #{91 =9876751387}{ Love marriage specialist baba ji in Faridabad - Wjec new specification english - Discussion: Data Scenarios - Spurious correlations that have had important effects upon history - The us dairy industry wants to estimate - Animal Rights - Historical context chart - 4.1 compute gross profit for april - American greetings case - Computer ethics including copyright law - Discussion / Answer 2 questions and comment on 2 students / 200~300 words for answers / need in 6 hours - Timber roof batten span tables - Organizational values impact patient outcomes - Raised alt gp notebook - Jean watson theory of caring powerpoint - Newburgh to perth bus times - Can. some one write me an essay on How does our cultural worldview influence and inform our perceptions of people from other cultures? Provide concrete examples as well. - Cdcynergy model - Cathode ray tube who invented it - Final Project - Abbingdon music research cd 77 - Oprah winfrey harvard commencement speech transcript - Burger king case analysis - First cirque du soleil show 1984 - Swot analysis in ict - Health Promotion & Disease Prevention in Older Adults - Argumentative essay topics about prisons - President lincoln issued the emancipation proclamation in response to - Honda gx25 oil type - 60 days exercise program - One Discussion and Two - Societe generale case study answers - 1.1 10 practice written assignment spanish 1 semester 2 - Articles related to managerial economics - Lactic acid fermentation inputs and outputs - Bachelor of neuroscience uq - Danish agency for international recruitment and integration - Treefrog treasure brainpop jr - Apply tort and criminal law irac case brief - Gars 3 interpretation guide - The last stand of fox company chapter summaries - F ma problems and answers - Back order processing in sap - Dilution ratio calculator ounces - Pelvic exam soap note example - Musical fountain in china with audio of bhagavad gita - Mud puppy grooming sapulpa ok - Gunnersbury catholic school headteacher - The hero yoshihiko and the demon king's castle netflix - Aed defibrillator exam answers - This is just to say by william carlos williams pdf - Electromagnetic waves physics classroom - Literature Review (CAPSTONE TOPIC: Fall prevention strategies in hospitals.) - Tensile coupon test specimen - Pollak switch cross reference