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Services marketing discussion

08/10/2020 Client: bingyanj Deadline: 7 Days

Potential Success Factors for a Fruit and Vegetable Store – The Offering Concept



  • A broader range of produce (unusual fruits/vegetables)

  • Higher quality produce (at higher prices)

  • Lower prices (which may imply lower quality)

  • Specialist in organic produce

  • Specialist in particular produce (that is, just fruit)

  • Convenient location (on a main road with easy parking)

  • Fast service (have a drive-through store on a main road)

  • Friendly and knowledgeable staff

  • Provide a food preparation service as well (that is, cut up your fruit/vegetables while you wait)

  • An exciting/attractive store look/design


Questions



  1. What success factors (from the above list) would you use in your fruit/vegetable store?

  2. Which 3 are most important?

  3. How would you develop training for employees? What would be your service motto?

  4. Do you think that your design would effectively meet a market need?

  5. Do you think that your design will allow you to effectively compete against the big supermarket chains?

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