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Setting the total promotion budget and mix

29/10/2021 Client: muhammad11 Deadline: 2 Day

Marketing

1. Identify each of the following members of marketing channel by matching the pictures with the correct member. (25 marks)

(1.Customers, 2.Wholesaler, 3.Company, 4.Suppliers, 5.Retailer)

a. …………………. d.

…………………

….

b. …………………. e. ……………….

…………………

c. ………………….

2. Explain how channel members add value to the marketing channel (40 marks). Provide an example. (5 marks)

3. Explain the difference between “Direct Marketing Channel” and “Indirect Marketing Channel” and give an example of each from your shopping experience. (30 marks)

Channel

Comparison

Example

Direct Marketing Channel

Indirect Marketing Channel

1

1

1

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