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External Factor Analysis Summary (EFAS Table)
External Factors
Weight
Rating
Weighted Score
Comments
Opportunities
· Electronic Ticketing
· Better Security
· Social mobility
Threats
· Inflation
· Slow Economic Growth
· Unemployment
TOTAL SCORES
.20
.20
.10
.20
.20
.10
1.00
5.0
4.5
3.9
5.0
4.3
4.0
1.0
.90
.39
1.0
.86
.40
4.55
· Has the highest impact
· Has the highest impact
· Has a slightly higher impact
· Has the highest effect
· Has the highest effect
· Has a slightly higher effect
Internal Factor Analysis Summary (IFAS Table)
Internal Factors
Weight
Rating
Weighted Score
Comments
Strengths
· Cost leadership
· Fair Treatment of employees
· Shortest and cheapest travel time
· Ahead of Technology
Weaknesses
· Court battles
· Staff shortage
· Lack of first class section
· Absence of meal service
· Extra duties for flight attendants
TOTAL SCORES
.20
.15
.05
.10
.20
.20
.15
.05
.05
.05
1.00
5.0
4.5
4.0
5.0
4.3
5.0
4.0
3.5
2.5
3.7
1.0
.68
.20
.50
.86
1.0
.60
.18
.13
.19
3.66
· Distinctive competence
· Core competence
· Important at present
· Important in the future
· Most likely
· Has higher effects
· The likelihood is minimal
· Less likely
· Likely
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