Individual Case Analysis Memo All students that are not required to submit a team write-up or perform a case presentation for the current day’s case, will be required to conduct an individual case analysis. Each student is required to submit a one-page single-spaced (12-pt font) memo analyzing the case. You are required to complete 3 individual case analysis throughout the course (5 pts each). Once an assignment/case has been discussed in class, late submissions of the same cannot be accepted therefore, individual submission are due at the start of the class. Problem Statement: 1-2 sentences SWOT Analysis: Minimum 3 items under each category Alternatives: List 3 alternative Recommendation: Choose 1 alternative and explain why this is your recommendation. 1-2 paragraphs. 9B16A052 HOPE BLOOMS: MARKETING A SOCIAL ENTERPRISE AFTER DRAGONS’ DEN Margaret McKee, Ethan Pancer, and Chantal Hervieux wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2016, Richard Ivey School of Business Foundation Version: 2016-10-07 A day before her last board of directors’ meeting for 2015, Jessie Jollymore, executive director and founder of Hope Blooms (HB), reflected on the past year. An appearance on the CBC show Dragons’ Den two years earlier had significantly increased the profile of HB and helped attract new customers and social investors. The organization had recently moved into a permanent home in a newly renovated retail and manufacturing space in the heart of Halifax, Nova Scotia. It had signed a new distribution deal with a major grocery store chain that would sell HB’s dressings in a few selected pilot stores and return 100 per cent of the sales to the organization. HB had also become a registered charity, which had its own unique opportunities and challenges. By making the business a registered charity, Jollymore aimed to protect and grow it for the youth involved in HB’s programs. Yet, being a registered charity brought constraints and did not solve two of the organization’s fundamental problems: how could the retail operations provide stable employment for its youth members,