CONTACT US: Shanghai Disney Resort, Media Relations 86 21 2060 4666 http://www.shanghaidisneyresort.com
WALT D ISNEY PARKS AND RESORTS FA
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Shanghai Disney Resort, the first Disney resort in mainland China, will be a place where
friends and families can escape together to a whole new world of fantasy, imagination,
creativity, and adventure. On opening day, the resort will be home to the Shanghai
Disneyland theme park, two themed hotels – Shanghai Disneyland Hotel and Toy Story
Hotel, Disneytown, a large shopping, dining and entertainment venue, a Broadway-style
theatre, a Wishing Star Park and other outdoor recreation areas. Shanghai Disneyland
will be a Magic Kingdom-style theme park featuring classic Disney storytelling and
characters but with authentic cultural touches and themes tailored specifically for the people
of China. Shanghai Disney Resort will have something for everyone – thrilling adventures,
lush gardens where guests can relax together, and enriching interactive experiences, all
with the world-class guest service that Disney is
known for around the globe.S H A N G H A I D I S N E Y R E S O R T OPENING DATE: June 16, 2016
LOCATION: Pudong New District, Shanghai
LAND AREA: 963 acres
THEME PARKS: One RESORT HOTELS: Two
OVERVIEW HISTORY OF DISNEY PARKS As the father of two small girls, Walt Disney dreamed of a place where parents and children could spend time together in a safe, clean environment where their imaginations could run free. In 1955, in Anaheim, California, his dream became the first Disney theme park, aptly named Disneyland and with it, a new era in family entertainment began. Since then, The Walt Disney Company has opened resorts in Orlando, Tokyo, Paris and Hong Kong. Every new location starts with a Magic Kingdom-style park that shares essential elements from the original Disneyland, including a central castle surrounded by several highly themed “lands” which offer guests an authentically Disney experience while remaining true to the culture’s unique identity. When guests enter the gates of a Magic Kingdom anywhere in the world, they are transported into a world of imagination, fantasy and adventure, where favorite Disney characters come to life and guests of all ages become part of the magic.
DESIGN PHILOSOPHY Shanghai Disney Resort will be home to Shanghai Disneyland, a Magic Kingdom-style theme park that will welcome friends and families into a world of fantasy, adventure, magic and thrills. Shanghai Disneyland will include signature Disney experiences that guests around the world know and love as well as many exciting new elements tailored specifically for the people of China and unique to the Shanghai Disney Resort. Shanghai Disneyland will be authentically Disney and distinctly Chinese.
CREATIVE OVERVIEW Throughout Shanghai Disneyland, classic Disney characters and storytelling will blend with Chinese customs and celebrations to create a unique experience for guests in Shanghai. The park will consist of six themed lands: Mickey Avenue, Gardens of Imagination, Adventure Isle, Treasure Cove, Tomorrowland and Fantasyland, and each with their own distinct attractions, entertainment and immersive experiences. At the heart of the park will be Enchanted Storybook Castle, our most interactive Disney castle yet complete with entertainment, dining and performance spaces. It will truly be an attraction unto itself.
A 4.6 hectare (11 acre), one-of-a-kind, dynamic green space will welcome guests to Shanghai Disneyland and provide the perfect spot to view the parade or the nighttime spectacular of magic and light. It will also feature Chinese seasonal plants and flowers, dramatic lighting and traditional music to serve as a backdrop for vibrant Chinese cultural celebrations and festivals, as well as opportunities for art, creativity, exploration and discovery. The park will consist of other large-scale entertainment spaces, indoor and out, that will be used for various purposes throughout the year.
INNOVATION AND TECHNOLOGY Innovative technology has always been a hallmark of the Disney vacation experience and Shanghai Disney Resort will continue that tradition. The park will take full advantage of advances in virtual technology as well as new gaming and ride systems that will fully immerse our guests in our attractions.
OWNERSHIP The Walt Disney Company and Shanghai Shendi Group have joined together to invest in Shanghai Disney Resort. As part of the agreement, two owner companies were formed with Shanghai Shendi Group holding 57% of the shares and Disney holding the remaining 43% of shares.
Shanghai Shendi (Group) Co., Ltd. is a state-owned company approved by Shanghai Municipal Government and registered on 8 August 2010. It is responsible for collaborating with The Walt Disney Company on the investment, development and operation of Shanghai Disney Resort, while also undertaking the development of the land, infrastructure facilities and other associated industries of Shanghai International Tourism and Resorts Zone.
BUSINESS/FINANCING Shanghai Disney Resort will be financed with contributions from Disney and Shanghai Shendi Group proportionate to ownership. The Opening Day investment is ¥ 34 billion yuan/US $5.5 billion.
The investment contribution will be split 33% debt and 67% equity from each partner.
MANAGEMENT As part of the agreement, a joint venture management company was formed with Disney having a 70% stake and Shanghai Shendi Group having a 30% stake.
HIGHLIGHTS CONSTRUCTION The building efforts for Shanghai Disney Resort started in 2011. During the impressive Groundbreaking Ceremony on April 8, 2011, leaders from The Walt Disney Company, Shanghai Shendi Group and government as well as local community representatives and media friends came together and celebrated the beginning of the journey to create the exciting Shanghai Disney Resort.
Construction of Shanghai Disney Resort continues and has reached new heights. In May 2015, the resort celebrated the topping out of its iconic central attraction and new landmark of Shanghai, the Enchanted Storybook Castle, with the installation of a remarkable golden finial atop the tallest of the castle’s eight towers.
While the castle has an authentic Disney Magic Kingdom design, it also includes a special Chinese element. The finial installed on the tallest tower is topped with a golden peony -- the flower of China -- placed atop a cascade of Disney stars shooting out toward the heavens from the central spire, evoking the optimism that, with belief and a little magic, dreams really can come true. Another larger golden finial installed on a separate tower of the castle includes other unique Chinese elements including traditional Chinese cloud patterns, peonies and lotuses. This finial also features Magnolia flowers, representing Shanghai, and a Disney crown symbolizing Disney’s princesses.
A DISNEY PARK FILLED WITH “FIRSTS” At the center of Shanghai Disneyland, the iconic Enchanted Storybook Castle will be the first castle in a Disney theme park that represents all the Disney princesses
Other “firsts” at Shanghai Disneyland will include: • Adventure Isle, a mysterious land, with an ancient legend about a native tribe, a giant, reptilian
creature, and the mighty Roaring Mountain. • Voyage to the Crystal Grotto, an enchanting, new excursion that celebrates classic Disney tales
of magic and imagination as it travels the waters of Fantasyland, going underneath Enchanted Story Book Castle for a finale never before seen inside a castle.
• Tomorrowland, a venue with an original design and new attractions to celebrate the hope, optimism and potential of the future, created especially for the people of China.
• TRON Lightcycle Power Run, which promises to be one of the most thrilling attractions at a Disney park, with a twisting, turning track, high speeds, rich storytelling and a breathtaking view of Shanghai Disneyland.
• Garden of the Twelve Friends, where animals of the Chinese zodiac are re-imagined as Disney and Disney•Pixar characters.
• Treasure Cove, the first pirate-themed land at a Disney park, leveraging innovative technologies in the new Pirates of the Caribbean – Battle for the Sunken Treasure and a stunt show spectacular featuring Captain Jack Sparrow.
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PARTNERSHIP From the very start, The Walt Disney Company and Shanghai Shendi Group have worked to ensure all components of the resort are produced specifically to appeal to Chinese guests and to be authentically Disney. The same goal was given to the creative teams who are collaborating on designs that combine classic Disney stories with elements unique to China.
CAST MEMBERS Shanghai Disney Resort provides all Cast Members (the term used for Disney employees) with special training to help them deliver welcoming, world-class service to all guests. The development of Shanghai Disney Resort will continue to generate many great employment opportunities for Chinese talent at all levels. To learn more about career opportunities at Shanghai Disney Resort and to apply, please visit our website at: www.shanghaidisneyresort.com
COMMUNITY As we build the new world full of fantasy, imagination and adventure, the Shanghai Disney resort is also committed to being a valuable community partner and an active corporate citizen in Shanghai and China. The resort’s corporate social responsibility mission is to promote the happiness and well-being of kids and families and inspire them to join us in making lasting positive change in their communities.
Through the Disney VoluntEARS program, Shanghai Disney Resort Cast Members have already started to volunteer locally. The resort is also working with local non-profit organizations and government officials to address key community needs which align with Disney’s corporate citizenship and philanthropic goals – strengthen community, conserve nature, live healthier and think creatively. In the fourth year of the “Adopt-A-Garden” organic farming program, local primary school students to work alongside Cast Members to grow their own organic school garden while learning about the importance of food safety and environmental stewardship.
To strengthen family bonds and encourage parents to spend meaningful time together with their children, the resort’s VoluntEARS host “Disney Reading Together” storytelling sessions on a regular basis for young readers and “Family Play” imagination playground activities for migrant families. The resort has also introduced a “Community Beautification Program” which leverages the resort’s expertise in creativity and design to beautify the local community, including a unique inspired “it’s a small world”-themed activity room in the Shanghai Children’s Medical Center and Disney Reading Corner in the Shanghai Pudong Library.
Shanghai Disney Resort also supports local children’s hospital orphanages. VoluntEARS pay weekly visits to the hospital and periodic visits to orphanages to show Disney cares and bring happiness to children in need. Shanghai Disney Resort promotes the importance of safety with “Disney Wild About Safety” community program. Special Chinese language animated educational videos and interactive activities – “Safety Smart About Fire” and “Safety Smart in the Water” – were introduced to local children to educate them on the importance of fire and water safety.
Shanghai Disney Resort has developed a Safety, Health, Environment, International Labor Standards, and Security (SHEILSS) program to enhance the working and living conditions of the build site construction workers. A village concept named Magnolia Village has been established to create a sense of community for the workers. Regular Disney movie nights, singing and Chinese calligraphy activities, leadership visits and key Chinese festival celebrations with construction workers at their villages are organized.
CONTACT US: Shanghai Disney Resort, Media Relations