Signature Assignment: Strategic Management Research Project Presentation

Important:  The company is  Caterpillar Inc.’s .....not Caterpillar.

Create a 12- to 14-slide presentation, complete with speaker notes for Caterpillar Inc.’s leadership team, in which you summarize your key findings, propose recommendations, and provide a rationale for your recommendations. 

It must include an introduction and a conclusion.  Each slider must have speaker notes not less than two paragraphs (4/5 sentences each).  

Address the following topics and prompts in your presentation:

Topic: Caterpillar Inc.’s Vision

• Summarize your evaluation of the alignment between what Caterpillar Inc. is currently doing and their mission, vision, or values statement.


• Recommend any changes you would make to Caterpillar Inc.’s mission, vision, or values statements to improve organizational goals.

Topic: Caterpillar Inc.’s Competitive Advantages and Disadvantages

• Summarize your analysis of the strengths and weaknesses of Caterpillar Inc.’s competitive advantages and disadvantages.


• Recommend operational changes to improve Caterpillar Inc.’s competitive advantages and business performance.


• Propose a plan to measure and monitor the effectiveness of your recommended operational changes in Caterpillar Inc.’s competitive advantages to achieve organizational goals.

Topic: Caterpillar’s Global Strategy

• Summarize your assessment of Caterpillar Inc.’s global strategy.


• Recommend operational changes to improve Caterpillar Inc.’s global strategy and business performance.


• Propose a plan to measure and monitor the effectiveness of your recommended operational changes to Caterpillar Inc.’s global strategy to achieve organizational goals.