Singapore airlines human resource management

Module 4 - Case

HR PROGRAM EFFECTIVENESS; EMPLOYEE PERFORMANCE MANAGEMENT (BEST PRACTICES); FUTURE OF TALENT MANAGEMENT

Case Assignment

(Signature Assignment: Critical thinking, Reinforced Level)

After reading required materials in Module 4, review the following case (which is the same case read for SLP 4):

Wirtz, J., & Heracleous, L. (2012). Singapore Airlines: Managing human resources for cost-effective service excellence. Retrieved from http://docplayer.net/2716897-Singapore-airlines-managing-human-resources-for-cost-effective-service-excellence.html

Please answer the following questions in a well-integrated essay:

1. Describe what is unique about SIA’s five elements of its successful HR practices.

2. Evaluate the effectiveness of each element’s contribution toward SIA’s leadership in service excellence and cost effectiveness.

3. Despite evidence that such practices help service firms achieve higher company performance, many organizations have not managed to execute them as effectively. Why do you think that is the case?

4. Some of SIA’s HR practices would be illegal in the U.S. Is this fair competition, or are those HR practices encouraging a “race to the bottom” in terms of employee rights?

Bring in at least 5 library sources to help strengthen your discussion. Reference all material cited.

Your paper should be at least 4-5 pages (not including cover sheet and reference list). Deal with these issues in an integrated fashion, rather than treating them as a series of individual questions to be answered one by one. Follow APA 6th Edition guidelines.

Module 4 - SLP

HR PROGRAM EFFECTIVENESS; EMPLOYEE PERFORMANCE MANAGEMENT (BEST PRACTICES); FUTURE OF TALENT MANAGEMENT

Assignment Overview

After reading required materials in Module 4, review the following case (which is the same case read for Case 4):

Wirtz, J., & Heracleous, L. (2012). Singapore Airlines: Managing human resources for cost-effective service excellence. Retrieved from http://docplayer.net/2716897-Singapore-airlines-managing-human-resources-for-cost-effective-service-excellence.html

Please answer the following questions in a well-integrated essay:

1. Why do you think U.S. full-service airlines are largely undifferentiated, low-quality providers? What are the reasons that none of the full-service airlines positioned itself and delivers as a high service quality provider?

2. How might people feel if they are working in a culture that focuses so intensely on customers, but cuts costs to the bone internally?

3. View: http://youtu.be/fNEJrd6GkSY (Across the World with the Singapore Girl) and http://youtu.be/P5sGKR6NJBw (Singapore Airlines SQ Girl), and discuss your perceptions of these videos from an HRM standpoint.

Bring in at least 2 library sources to help strengthen your discussion.

Your paper should be at least 2-3 pages, (not including the cover sheet and reference list). Deal with these issues in an integrated fashion, not as a series of individual questions.

Please upload your paper by the module due date.

Required Material

BSC Designer (2012). Measuring of Effectiveness HR department with KPI. (FTE means full-time equivalent.) Retrieved from https://www.youtube.com/watch?v=vZwQJD7n3qw.

Economist Intelligence Unit. (2015). Big Roles for Big Data in HR. Retrieved from https://www.youtube.com/watch?v=rl76ta53P64 .

Morgan, J. (2016). People Analytics: A New Way to Make Decisions in the Workplace. Retrieved from https://www.youtube.com/watch?v=EZqKsOoA8tw.

Best Performance Management Practices

Required Material

Across the World with the Singapore Girl. Retrieved from http://youtu.be/fNEJrd6GkSY. [For 4 SLP.]

Borisova, O. N., Silayeva, A. A., Saburova, L. N., Belokhvostova, N. V., & Sokolova, A. P. (2017). Talent management as an essential element in a corporate personnel development strategy. Academy of Strategic Management Journal, 16, 31-46. Available in the Trident Online Library.

HCI Talent (2016). Performance Management: A Better Way. Retrieved from https://www.youtube.com/watch?v=B-vszzxmcF8.

Singapore Airlines SQ Girl. Retrieved from http://youtu.be/P5sGKR6NJBw. [For SLP 4.]

Wirtz, J., & Heracleous, L. (2012). Singapore Airlines: Managing human resources for cost-effective service excellence. Retrieved from http://docplayer.net/2716897-Singapore-airlines-managing-human-resources-for-cost-effective-service-excellence.html [For Case 4 and SLP 4.]

Optional Material

Pitfalls and best practices in performance management overview. Retrieved from http://www.communicare.com/DT/pdf/Pitfalls&BestPracticesPerformanceManagement.pdf

Sillup, G.P., & Klimberg, R. (2010). Assessing the ethics of implementing performance appraisal systems. The Journal of Management Development, 29(1), 38-57. Retrieved from ProQuest in the Trident Online Library.

Future of Talent Management

Required Material

McDermott, D., & Marshall, S. (2016). Look to the future with succession planning. Chemical Engineering Progress, 112(12), 23-26. Retrieved from ProQuest in the Trident Online Library.

Meinert, D. (Nov., 2014). What's blocking workforce change? HRMagazine, 59(11), 16. Retrieved from ProQuest in the Trident Online Library.

Morgan, J. (2016). The 5 Trends Shaping the Future of Work. Retrieved from https://www.youtube.com/watch?v=LrhmHbDLM8o.

Tjoeng, A., The QUTube (2015). The Future of Working: The Future of Talent Management. Retrieved from https://www.youtube.com/watch?v=-anGdH4vhNY.

van Zyl, E., Mathafena, R., & Ras, J. (2017). The development of a talent management framework for the private sector. SA Journal Of Human Resource Management, 15, 19 pages. Available in the Trident Online Library.

Optional Material

Autor, D., Tedx Talks (2016). Why Are There Still So Many Jobs? |David Autor/TEXxCambridge. Retrieved from https://www.youtube.com/watch?v=LCxcnUrokJo.

Clements, R.,TEDx Talks. (2014). What they don’t teach you about career fulfillment in school|Ryan Clements|TexxKelowna. Retrieved from https://www.youtube.com/watch?v=a7gFkUqIv1E.