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Oreo Brand Elements Case Study Paper
Subject
Business Finance
Question Description
Brand elements (name, logo, character, packaging, slogan, jingle, url).
Choose a brand with at least 4 elements. How does the entire mix of elements combine to satisfy the 6 major criteria? In other words, take each element (e.g., character), and describe how it satisfies one or more of the 6 criteria below. See PPT slides if you do not have the text.
There are 6 integral criteria for choosing your brand elements:
1) Memorability
2) Meaningfulness
3) Likability
4) Transferability
5) Adaptability
6) Protectability
APA STYLE Limit: one-page summary.
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