Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

SLP4: The Marketing Plan

18/08/2020 Client: carolinb Deadline: 2 Day

You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.


Using the template provided, complete the comprehensive SLP for MKT301. Since you have a series of different reference lists for each assignment, you’ll need to combine them for this submission.


SLP4: The Marketing Plan



  • Product/Service Overview (used in your discussions)


Module 1 Case:


Industry Research



  • Using articles predominately from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central, conduct secondary research on the industry in which your chosen product/service operates.

  • From your research and what you have learned in the readings, identify three (3) marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.


Module 1 SLP:


Real-World Application



  • Analyze why & how each of the three marketing factors will impact the chosen product/service.

  • Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.


Module 2 Discussion:


Week 1 Discussion Post



  • Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.


Week 2 Discussion Post



  • Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power.

  • A source that may help you: The US Census Bureau's American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market.


Module 2 Case:


Getting Your Product into the Hands of Consumers


Channel Levels



  • Select either direct or indirect distribution by writing about the pros and cons of both methods. (Research support is required.)


Needs of Target Market



  • Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required.)


Digital Commerce



  • Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.)


Module 2 SLP:


Buyer Behavior Application


Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service.


Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research.


Module 3 Case:


Communications Channel 1: Digital Marketing



  • Why was it chosen? Explain how it is a good fit for your target market.

  • Advantages/drawbacks (research required)

  • Detail the media plan: What types of digital marketing will be used? Why?


Communications Channel 2



  • Why was it chosen? Explain how it is a good fit for your target market.

  • Advantages/drawbacks (research required)

  • Detail the media plan: What aspects of the marketing communications channel will be used? Why?


Communications Channel 3



  • Why was it chosen? Explain how it is a good fit for your target market.

  • Advantages/drawbacks (research required)

  • Detail the media plan: What aspects of the marketing communications channel will be used? Why?


Module 3 SLP:


Campaign Theme



  • Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments.


Traditional Media Ads (based on the choices made in this week’s case)


Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.



  • Headline/Tag Line for ad. This must be original and written by you.

  • At least one paragraph of copy to the used in ad. This must be original and written by you.

  • Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.


Electronic Media (based on the choices made in this week’s case)


Develop the “creative” for one electronic media campaign. Describe the following:



  • Headline/Tag Line for ad. This must be original and written by you.

  • At least one paragraph of copy to the used in ad. This must be original and written by you.

  • Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.


Module 4 Discussion:


Show Me the Money. Let’s Talk Pricing.


Week 1 Discussion Post


Develop a pricing strategy for your chosen product/service.



  1. Discuss what factors will impact your pricing strategy.

  2. What pricing method would you use for your product/service and why?


These two questions require research using the textbook. No other resources are required.


Week 2 Discussion Post


Corporate Social Responsibility has risen in popularity and stature in the last decade. Even small companies communicate ways that they give back to their communities



  • Share a viable social responsible project that can be applied to your business. Explain why it would be a good fit for the culture of your organization and the community you serve.


Use the attached APA-formatted template (MKT301 SLP4) to create your submission.


SLP Assignment Expectations


Your submission will include:



  • Trident University International’s cover page

  • A paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

  • The reference list page in APA format


The entire paper will vary in length based on what was previously submitted.


Grading Note:


At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The SLP rubric can be viewed under the “Assessments” menu at the top of the page.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Top Essay Tutor
Engineering Guru
Assignment Hub
Writer Writer Name Offer Chat
Top Essay Tutor

ONLINE

Top Essay Tutor

I feel, I would be the best choice for this project, I have more than 10 years of working experience in writing essys, reports, case studies and dissertations. Give me your work and get relax

$50 Chat With Writer
Engineering Guru

ONLINE

Engineering Guru

Hello, I have more than 10 years of writing experience. I can manage essays, summaries, reports and analysis works in very short period of time. I produce plagiarism free content for my clients, will send you FREE TURNITIN Reports as well. Thank you.

$80 Chat With Writer
Assignment Hub

ONLINE

Assignment Hub

I feel, I am the best option for you to fulfill this project with 100% perfection. I am working on this forum since 2014 and I have served more than 1200 clients with a full amount of satisfaction.

$55 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

5 a side pitch construction - W5 WORK - Zimra rtgs banking details - Topic: Energy Budget and Habitability (CIP3) - The sales funnel model of classifying prospects involves - Greek tragedian who rewrote myths to suit his subject - Rsa securid self service portal - History of California-5 - Four elements of consumer learning - 3 page narrative essay - Create a brochure for parents and community members that illustrates the main points of Sheltered English Immersion - Financing s&s air's expansion plans with a bond issue - Unit 4 Essay - Abm plastics australia pty ltd - English 2 - Ubc real estate assignment answers - Assignment: IT Infrastructure Policies & Discussion - Little big book club - CC Week 14 DB - Europium number of protons - Is earth overpopulated bbc documentary - Mario paul del grosso - Original jurisdiction refers to - Charlie and the chocolate factory setting - Wendy pearce speech pathologist - Business Requirement Document - Compare and contrast two different methods for evaluating evidence - Three levels of analysis in organizational behavior - Applications of sinusoidal functions and their derivatives - Similarities between npv and irr - Battle of kerak kingdom of heaven - Essay draft - Do my finance homework - Human resource - Bham it service desk - Hedonic experiential model examples - Computer networking basics notes pdf - Why couldn t the abyssinians fight back - Seismic load calculation excel as per is 1893 - Alyeska services company a division of a major oil company - How did tchaikovsky raise ballet music to a new level - Cambridge a level business studies textbook answers - Crafting and executing strategy 17th edition test bank - Web dubois vs booker t washington poem - Fenty beauty pricing strategy - Improvement plan presentation - Aoa project management example - Case study - Vita link and learn - 05.04 understanding 20th century poetry - Stephen king riding the bullet soundtrack - The drover's wife henry lawson - Mext scholarship 2016 results - Gunpowder plot poem vernon scannell - History of present illness example nursing - Merit goods meaning in economics - Foundation of Military Leadership - Costco epsom salt australia - Nye social control theory greg doucette deadlift record - Expulsion type lightning arrester - Report for experiment 23 neutralization titration ii - Carlsberg annual report 2019 - Initial project proposal sample - Amur leopard life cycle - Arnold palmer hospital supply chain case study - Case incident 1 motivation for leisure - Queen's university travel insurance - I need a discussion done for week 3 for my 521 Recruit, Retain, Reward and Develop and a response to 2 Classmates - Introduction to philosophy test answers - Coca cola harvard case study - Knauf insulation safety data sheet - Material index ces edupack - Hana's suitcase chapter summary - How does boo radley save the children - Costco wholesale value chain analysis - Wilsons prom accommodation lighthouse - Traits of effective writing - University of malta registrar - Anybody ? - Ac circuit experiment lab report - The hcpcs level ii coding system has which of the following characteristics? - Huawei mobile data center - Irish word for bathroom - Sat test 8 scoring - HRM - The alamo drafthouse case study - Walsh research institute quackwatch - Moment generating function of a constant - Before you know it john bargh pdf - What are some examples of involuntary groups - WK10 ASSIGNMENT 6050 TEMPLATE - Billionaire card game kmart - Cloud Provider Evaluation - What does negotiation mean when discussing network protocols - Bsg online 3 year strategic plan - Health promotion pamphlet - The knowers by helen phillips pdf - Defend the yellow river - How to explain emotive language - Usmle step 3 notes