Snhu stand up commercial actors

SCS 100 Theme 2: Project 2 Exemplar Article Choice I chose the advertisements that I did because I was interested in how they related gender to food. Each advertisement is marketing a certain food: gelato, candy bars, or ice cream. Each advertisement depicts either females alone or females in specific gender roles. I was also intrigued by the advertisements because I am female and I enjoy eating chocolate. When I have had a hard day I enjoy coming home and indulging in dessert to comfort myself. Some of the advertisements portray women as having a desire for sweets, which made me question my own tendency to desire sweet foods after a hard day at work. Assumptions and Observations Audience. Each advertisement has a specific audience to which it appeals. Each advertisement depicts mostly white actors and actresses. The intended audience of these advertisements are people who use food as reward. The audience for these advertisements would most likely be people from a westernized civilization who have excess food to use for pleasure or reward. For example, people who live in countries where there is not easy access to plentiful amounts of food would not have the same relationship to food as the people depicted in these advertisements. There are other aspects of the advertisements that make me think the intended audience is white and westernized. For example, the marriage in the Milky Way advertisement appears to be a traditional Christian wedding, based on the presence of a priest and the decoration of the church. The Freddo Ice Cream advertisement depicts children, all of them white, and represents a democracy in which people are elected to government positions. The Celebration advertisement is also showing individuals—all of whom are also white—who again are using food as a way of celebrating. Finally, the Antonio Federici advertisement is depicting a white nun being sinful by eating chocolate, which again seems to be portraying a relationship between indulgence and food. I believe the relationship of food as indulgence is a more westernized and privileged notion. Based on my observations, I believe the intended audience for most of these advertisements are middle-class, white women. Message. The message the advertisements are sending all seem to be about the relationship between people and food. For the Federici advertisement, the message is that women use rich, sweet food for indulgence and as a “guilty pleasure.” The advertisement even seems to relate the indulgence of this sweet food with sin by showing a nun who is pregnant. The Freddo Ice Cream advertisement is also showing a relationship between food and people. In this advertisement, I observed that the girls are the ones serving food, while the boy is the one running for office. This advertisement seems to portray a stereotype of women serving men. It also is showing a relationship between women being the ones to handle the serving and maybe even the preparation of food. The Celebration advertisement’s message again appears to show a relationship between women celebrating with food. The ad even shows the girls celebrating other’s misfortune, thereby seeming to portray females as selfish. The Milky Way advertisement also depicts a woman as being selfish by indulging in chocolate, which makes her late for her own wedding. A common message is showing gender stereotypes as they relate to women and food. Relationship between people. I believe that in most of these advertisements, the most important relationship depicted between people is the relationship between sinful females and others. For example, in the Antonio Federici advertisement, one thinks of an innocent nun who has sinned. Females are supposed to be innocent and this advertisement taps into the hidden desires of females.