Social media audit assignment

One part of this assignment focuses on reviewing your own social media profiles on sites like LinkedIn, Twitter, Facebook, Instagram, etc. Individuals and organizations conduct a social media audit to learn about how they are managing their social media and whether social media are helping them achieve their professional goals. Personally, it’s easy to let social media profiles become out-of-date or to undermine our brand on new media. A social media audit can help communication career-builders get back on track so that their social media efforts actually work.

Also, potential employers value communication practitioners who know how to conduct a media audit and use audits to insure that goals are met.

In order to assess your own social presence, you’ll start by identifying a communication professional whose profile is visible on LinkedIn, and whose work/career path you admire. Reviewing their presence will give you a baseline for comparison. Then you will conduct your own social media audit, and conclude with an overall assessment of your social and networking strengths and areas for improvement.

Here is the task step-by-step:

1. Read Kevan Lee’s (2014) guide to doing a 15-minute personal social media audit and the other assigned readings related to social media and networking.

2. Visit LinkedIn and find the profile of a communications professional you admire, in a role you might choose for your final “personal branding” assignment. Take a look and see what you think about their profile. How does yours compare? How well does the individual connect with their own professional brand on LinkedIn? For example, I might choose Karen Raskopf who is the Chief Communications Officer for Dunkin’ Brands (located in Boston). It is interesting that Karen’s profile is very light. Also interesting are the people she has chosen to write recommendations for. I suspect that given her lengthy tenure at Dunkin’ at her maturity, she does not expect to use LinkedIn as a site to cultivate future job opportunities. She has taken the time to show that she has earned the position through a very extensive, relevant, resume…. Etc.…