Sony battling the marketing environment

MKT 101 - MARKETING

Sony: Battling the Marketing Environment’s “Perfect Storm”

Management Case Rubric

Company Case 3, Appendix1, pp. 523 - 525

(Answer only questions 1, 2, & 4)

(Please see my feedback in red embedded in your responses)

Point breakdown

Content 90/90

News Event 5/5

G/S (grammar, spelling, questions) 5/5

Total 100/100

General Requirements:

a. There are 100 points per case

b. Ninety points will be divided equally among the questions (e.g., 5 questions @ 18 points each, 4 questions @ 22 points each, etc.)

c. Five points will be granted for indicating one recent (within the last six months) news event for that company/product. This can be simply a 2-3 sentence statement describing the news event.

d. Five points will be based upon correct use of grammar, spelling, neatness, and inclusion of the case question.

e. Full credit will be given if you meet the following requirements:

· Your answer addresses the questions directly

· Your answer addresses all parts of a multiple-part question

· Your answer includes terms and concepts from the text

· Your answer includes examples from the case

f. Please see the rubric for each management case for specific question requirements

Q1: What microenvironmental factors have affected Sony’s performance since 2000?

Q

Full Credit

30 points

75% Credit

23 points

50% Credit

15 points

25% Credit

8 points

1.

Please review the section on micro-environmental factors in Chapter 3, pp. 68-72.

All six micro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.

PLEASE USE BULLET-POINTS WHEN LISTING YOUR MICROS!

YOU WILL LOSE POINTS UNLESS YOU A USE BULLET POINT FOR EACH MICRO!!

Each example should be 2 sentences in length.

MICRO’s:

· Company

· Suppliers

· Competition

· Customer

· Intermediaries

· Publics

Please review the section on micro-environmental factors in Chapter 3, pp. 68-72.

Four micro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.

Each example should be 2 sentences in length.

Please review the section on micro-environmental factors in Chapter 3, pp. 68-72.

Three micro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Target are included.

Each example should be 2 sentences in length.

Please review the section on micro-environmental factors in Chapter 3, pp. 68-72.

One micro-environmental factor is listed.

Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.

Each example should be 2 sentences in length.

Q2: What macroenvironmental factors have affected Sony’s performance since the late 1990’s?

Q

Full Credit

30 points

75% Credit

23 points

50% Credit

15 points

25% Credit

8 points

2.

Please review the section on macro-environmental factors in Chapter 3, pp. 72-91.

All six macro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.

PLEASE USE BULLET-POINTS WHEN LISTING YOUR MACROS!

YOU WILL LOSE POINTS UNLESS YOU A USE BULLET POINT FOR EACH MACRO!!

Each example should be 2 sentences in length.

MACRO’s:

· Demographic

· Economic

· Natural

· Technological

· Political-Social

· Cultural

Please review the section on macro-environmental factors in Chapter 3, pp. 72-91.

Four macro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.

Each example should be 2 sentences in length.

Please review the section on macro-environmental factors in Chapter 3, pp. 72-91.

Three macro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.

Each example should be 2 sentences in length.

Please review the section on macro-environmental factors in Chapter 3, pp. 72-91.

One macro-environmental factor is listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.

Each example should be 2 sentences in length.

DO NOT DO QUESTION 3!!!!!

Q3: What stands in the way of Sony’s success today?

Q4: Given Sony’s current situation, what recommendations would you would you make to Hirai for the future of the company?

Q

Full Credit

30 points

75% Credit

23 points

50% Credit

15 points

25% Credit

8 points

4.

Three recommendations are provided.

Each recommendation should include one reason for the recommendation and one benefit gained by it.

PLEASE USE BULLET-POINTS WHEN LISTING YOUR REC’S!

YOU WILL LOSE POINTS UNLESS YOU A USE BULLET POINT FOR EACH RECOMMENDA-TION!!

Two recommendations are provided.

Each recommendation should include one reason for the recommendation and one benefit gained by it.

One recommendation is provided.

The recommendation should include one reason for the recommendation and one benefit gained by it.

N/A

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