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Case 3: ECM At Southern Company
(Each individual will choose 1 question)
1. What type of development methodology do you think was employed at Southern Company for the ECM project? Do you agree or disagree that this was an appropriate approach? Justify your response using appropriate theoretical frameworks.
2. Describe how Traynor could have applied Lewin’s three stage model of change in implementing the ECM? What would be the benefits of doing so? Is there any one stage you would emphasize for the ECM project? Provide a rationale for your response.
3. Assess Southern’s ECM project using the four dimensions of project success. Is there any one dimension you would emphasize for this project? Provide a rationale for your response.
4. Assess the risks of the ECM project. Based on your assessment of project complexity, clarity and size what management strategies would you recommend? What, if any, of these strategies were adopted in this project?
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