Southwest airlines in 2014 culture values and operating practices

Management Assignment: Postgraduate

Southwest Airlines in 2014: Culture, Values, and Operating Practices

It is October 1, 2017, and the Board of Directors of Southwest Airlines has employed you as a consultant to assess the company’s overall situation and recommend a set of actions to improve the company’s competitive position in the United States market for air transportation. The recent performance of the company heading into the fourth quarter of 2017 has softened, and the company’s stock price has stalled. Prepare a brief report that makes a list of action recommendations that Southwest Airlines needs to follow into order to improve the company’s recent weakening in the company’s (a) revenues, and (b) earnings. When making your recommendations to the Board, it is important that you make recommendations and set benchmarks in the following areas: Revenues for 2018 and 2019 Earnings per Share for 2018 and 2019 Please present the Board with a 3 page Executive Summary detailing the areas of Southwest Airlines that need to improve, and your recommendations to improve the company’s overall performance. Your report should be prepared as a 3 page Executive Summary of Recommendations. Your financial recommendations should be specific and contain numerical, time-based targets and be clearly supported by your analysis of the company’s situation. You may supplement your 3 page summary with an appendix that contains (a) an analysis of the company’s financial statements and/or pro-forma financial projections and (b) other appendices that you consider appropriate. You may also include a table of References to sources that you use in your Executive Summary.

Case Submission: • Create your summary as a Word document and submit by clicking the title of this assignment

and attaching your saved document to the link provided. Please use Times New Roman, 12pt. Font, Single and/or Double Space. Notes:

• Three pages MAXIMUM for your Executive Summary of Recommendations. This three page maximum does not include any Appendices or the Reference list.

• It is strongly suggested that you cite your sources in your report and provide a reference list in your appendices.

• Please use the Executive Summary template that is provided to make your recommendations.