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Southwestern University: (C)- Southwestern University’s Football Program Case Study (PAGE 277)
The central theme in this assignment is to discuss about Total Quality Management (TQM).
1. Introduction – what is the background of the case study? and brief the 5 identified issues in the case study, speed of service, high pricing, seating issue, facility issue, food and beverages. and brief the application of TQM in this study.
2. Literature Review – a comprehensive literature as per the central theme (TQM) in the case study (at least 15 journal articles to be researched, cited and included in your reference list). This literature review is to mainly talk about the characteristic of total quality management approach, importance of TQM, role of TQM in organizational development, role of TQM in other industries, for example manufacturing industry, inventory and etc.
3. Detailed answers to the case study questions.
4. Personal reflection – an account of what you have learned from analyzing this case, why do you think TQM is important and how it can apply to other areas
5. Conclusion –why TQM is an important area within Operations Management.
6. References in Harvard style referencing.
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