Stages of international marketing involvement

Watch the above videos and then write a 1 to 2 page paper.

On what the speakers addressed and how it relates to the stages of international marketing. Your paper should be in APA format.You may need to push the Play button to begin the video.

Video linkGlobal Marketing 392 Dr. Carmen Castro Associate Professor of International Business Lynn University Learning Outcomes • To understand the Stages of International Marketing Involvement. • To understand the Global Economic Environment. • To Understand the World´s Economy and how it affects Global Marketing. Stages of International Marketing Involvement Discussing the four phases of international marketing involvement. According to Cateora, Gilly and Graham (2011) the four phases of international marketing involvement are (1) infrequent foreign marketing, (2) regular foreign marketing, (3) international marketing, and (4) global marketing. Stages of International Marketing Involvement Infrequent Foreign marketing: Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas. Stages of International Marketing Involvement Regular Foreign Marketing: At this level, the firm has permanent productive capacity devoted to the production of goods to be marketed in foreign markets. A firm may employ foreign or domestic overseas intermediaries or it may have its own sales force or sales subsidiaries in important markets. Stages of International Marketing Involvement International Marketing - is the application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders. Simply, the International Marketing is to undertake the marketing activities in more than one nation. Stages of International Marketing Involvement Global Marketing is defined as the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries. ... If a business chooses not to extend internationally, it can face domestic competition from international companies that are extending their international presence. Market Segmentation and International Marketing International Market Segmentation and Bases of International Market Segmentation.