Starbucks in china case study pdf

At times, multinational corporations encounter in-country issues that if not properly addressed, could place the viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so management can employ an effective solution to the problem. An in-depth analysis of this assignment will provide students with a good understanding of the potential issues involved.

Assignment Steps

Starbucks Wins Key Trademark Case in China (Ch. 2, p. 56)
Materials
International Business: Competing in the Global Marketplace, Ch. 2: National Differences in Political, Economic, and Legal Systems
Prepare a minimum 700-word analysis addressing the following:

Analyze the legal, cultural, and ethical challenges encountered by the global business case you selected.
Determine the various roles host governments played in this particular global business operation.
Summarize the operational challenges global managers faced as illustrated in your selected case.
Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignmentMultinational Corporations Case Study Grading Guide MGT/448 Version 9 Global Business Strategies Copyright Copyright © 2017 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Multinational Corporations Case Study Grading Guide MGT/448 Version 9 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Multinational Corporations Case Study Grading Guide MGT/448 Version 9 Individual Assignment: Multinational Corporations Case Study Purpose of Assignment At times, multinational corporations encounter in-country issues that if not properly addressed, could place the viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so management can employ an effective solution to the problem. An in-depth analysis of this assignment will provide students with a good understanding of the potential issues involved. Grading Guide Content Met Partially Met Not Met Total Available Total Earned 7 #/7 Partially Met Not Met Comments: Selected one of the following cases from the textbook: • Starbucks Wins Key Trademark Case in China (Ch. 2, p. 56) • Ethical Issues at Apple (Ch. 5, p. 132) • Corruption At Daimler (Ch. 5, p. 136) Analyzed the legal, cultural, and ethical challenges encountered by the global business case the student selected. Determined the various roles that host governments played in the particular global business operation the student selected. Summarized the operational challenges that faced global managers as illustrated in the student’s selected case. The analysis is a minimum 700 words in length. Writing Guidelines Organization The tone is appropriate to the content and assignment. The introduction provides a sufficient background on the topic and previews major points. Paragraph transitions are present, logical, and maintain the flow throughout the paper. Met Comments: 3 Multinational Corporations Case Study Grading Guide MGT/448 Version 9 The conclusion is logical, flows from the body of the paper, and reviews the major points. Mechanics The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Total Available Total Earned 3 #/3 10 #/10 4 ...