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I’m studying for my Writing class and need an explanation.
In 2015, Starbucks Corporation saw 20% of its payments in the U.S. via its mobile application or "app," and 94% of Facebook users were fans of Starbucks or friends with fans. This case study explores Starbucks’ use of its mobile app, social media, and digital marketing, which helped to drive customer loyalty and increase its customer base, stock price, and revenues.
For this assignment, you will apply the key concepts from Weeks 1-8 to evaluate the use of digital marketing technology, and recommend strategies to drive customer loyalty and increase the customer base.
1. Read the “Starbucks’ Loyalty Reigns” case and think about the points outlined below.
2. Write a paper that addresses all of the following and is organized as outlined below:
a. Introduction (Suggested length: 1-2 paragraphs) i. Give a brief summary explaining what is happening in this case. You may also view the company’s website and recent SEC filings.
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