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APA
Style Format on a Strategic Analysis on Southwest Airlines Company:
THe paper should contain the following headings:
Executive Summary
Vision and Mission Statement
External Audit (Opportunities and Threats)
CPM– Comprehensive Profile Matrix
EFE– External Factors Evaluation
Internal Audit (Strengths and Weaknesses)
Financial Ratios
Net Worth Analysis
IFE– Internal Factors Evaluation
SWOT Analysis/matrix
SPACE– Strategic Position and Action Evaluation
Grand Strategy Matrix
IE- Internal External Matrix
QSPM– Qualitative Strategic Planning Matrix
Recommendation for Specific Strategies and Long-Term Objectives
Recommendation for specific annual objectives & policies
EPS/EBIT Analysis
Conclusion
including a discussion of:
Cost to implement your recommended
strategies
Strategy advantages and disadvantages
Comparison of recommend strategies to
actual company strategies
Recommendation
for review & evaluation
References
Appendix
Following each section above (Vision Statement through EPS/EBIT
Analysis) you should include a 1 to 2-paragraph analysis of your data.
Please use at least 4 references and all data related to
2013 financial statements.
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