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Strategic Analysis Of Southwest Airlines

27/08/2020 Client: srauf1975 Deadline: 2 Day

APA

Style Format on a Strategic Analysis on Southwest Airlines Company:


THe paper should contain the following headings:


Executive Summary


Vision and Mission Statement


External Audit (Opportunities and Threats)


CPM– Comprehensive Profile Matrix


EFE– External Factors Evaluation


Internal Audit (Strengths and Weaknesses)


Financial Ratios


Net Worth Analysis


IFE– Internal Factors Evaluation


SWOT Analysis/matrix


SPACE– Strategic Position and Action Evaluation


Grand Strategy Matrix


IE- Internal External Matrix


QSPM– Qualitative Strategic Planning Matrix


Recommendation for Specific Strategies and Long-Term Objectives


Recommendation for specific annual objectives & policies


EPS/EBIT Analysis


Conclusion

including a discussion of:


Cost to implement your recommended

strategies


Strategy advantages and disadvantages


Comparison of recommend strategies to

actual company strategies


Recommendation

for review & evaluation


References


Appendix


Following each section above (Vision Statement through EPS/EBIT

Analysis) you should include a 1 to 2-paragraph analysis of your data.


Please use at least 4 references and all data related to

2013 financial statements.


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ROUGH DRAFT THAT INCLUDES EVERYTHING:

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