Strategic and business planning documents of bounce fitness

This is a diploma level assessment, academic writing is not necessary. No textbook need, all these simple questions can find the answers or solution on google. All related material have been uploaded.

Work require: Page 3, page 5 and page 6 of the assessment (Task 1, Task 2 and Task 3)

I have also uploaded some support material that you can use. (I'll upload more to support in future if I have)

Words limit can be found in the assessment. No words limit if not mention, as long as it can answer the question simply and clearly.Strategic Plan Environmental Scan Bounce fitness is a well-established fitness provider located in four cities across Australia. In order to open the fifth center an environmental scan needs to be carried out to determine the different factors that may affect the initiation and progress of the center. Some factors that may affect the imminent Perth fitness center are: Changes in Technology/Trends * It is important to keep up with the latest trends in fitness equipment as machines may become outdated in time. Thus the need to lease equipment to meet customer requirements. * Staff may need to be trained in the operation of the technology and be able to communicate the benefits to the customers. * New trends regarding fitness programs need to be considered such as zumba,pilates etc to target different audiences. * Various jobs being performed are based on the technology being used. If there is a change in technology then the job description may change as the level of skill required may increase. * Efficiency is adopted with the use of efficient technology. Demographic Trends Bounce fitness can be affected by the following demographic factors: Geographic * The immediate geographic targets are the cities of Brisbane, Sydney and Melbourne. * A 35 mile radius is in need of the services. * An area near a shopping mall where coffee shops, day care and ample parking space is available. * Public transport is available in the area so as to make the center accessible to both customers and employees. Demographic * Bounce fitness does not particularly segment its market. It does target corporate employees from companies that are willing to include health benefits for their employees. * Range from high school students to above 50. * 51%:49% male: female. * The individual income range is $38,000-$75,000. * 67% of the customers are single, 33% are married. * Potential market includes over 50 so as to avoid cardiovascular problems. * For the regular clients, 43% have some undergraduate course work. * For the corporate customers, 83% have some undergraduate course work, 16% have undertaken graduate course work. Behavioural * Recognize the need to have physical activity in their lives. * Have incorporated some sort of exercise program in their daily / weekly routine for the last several years. * Are willing to utilize fringe benefits that are offered by their employer as part of their compensation package. * Understand the benefits of exercise and believe that prevention of any disease/ailment due to the lack of physical activity is better than cure. Changes in Prices * The changes in prices of the equipment and lease need to be considered for sustainability of quality service being provided. Ecological and environmental Trends * The center needs to have ample parking space. * Waste needs to be managed so as to keep the vicinity clean to both customers and other businesses in the vicinity. * Pollution of any sort needs to be controlled to avoid any disturbances, and the center needs to adopt to eco-friendly trends reducing its carbon footprint. This can add to the center’s reputation as an eco-friendly fitness center. * The change is weather needs to be considered. In winter they may be a slump in attendance, adequate equipment to provide a heated environment and a cool environment in the summer must be installed. Economic trends * A contingency plan must be made in case of recession or inflation. Certain decisions will have to be made regarding price point, employee salaries etc. * The marketing strategies used by competitors must be analyzed. * The economic system in Australia must be understood so that the center may exercise its rights and adhere to the constraints. * National income is described as the money value of particular activities of a country during a particular period, usually a year. It determines the purchase power of people and the distributed income. This must be analyzed so as to understand if people are willing to spend on health and weather they regard it as a necessity or luxury. Government Activities * The center must make sure that they have a license and are up-todate with any new laws and documentation required by the government to run the business.