Using the guides and resource suggestions listed in Chapter 12, perform a strategic audit of Tesla Motors, Inc. A good starting point is the company’s investor relations website at:http://ir.teslamotors.com/
The audit should include the following:
I. Current Situation
a. Current Performance
b. Strategic Posture
II. Strategic Managers
a. Board of Directors
b. Top Management
III. External Environment
a. Natural Environment
b. Societal Environment
c. Task Environment
IV. Internal Environment
a. Corporate Structure
b. Corporate Culture
c. Corporate Resources
V. Analysis of Strategic Factors
a. SWOT
b. Review of Current Mission and Objectives
VI. Strategic Alternatives and Recommended Strategy
a. Strategic Alternatives
b. Recommended Strategy
VII. Implementation
VIII. Evaluation and Control
Unoriginal Content:
Your essay may contain no more than 10% quotes from other sources. Paraphrase what you read instead of copying and pasting. You may not re-use work that you have submitted in previous classes. All work in this class must be original.
Essays that contain more than 50% unoriginal content will not earn any credit. Essays that contain between 10% - 49% unoriginal content will receive a substantial point deduction. Paraphrase instead of copying and pasting. Please note there is a difference between unoriginal content and plagiarism. Unoriginal content is correctly quoted and cited. Plagiarized sentences and paragraphs are not correctly quoted or cited. Plagiarism will result in an automatic zero for this assignment.
Format for Case Analysis: The Strategic Audit
There is no one best way to analyze or present a case report. Each instructor has personal preferences for format and approach. Nevertheless, in Appendix 12.B we suggest an approach for both written and oral reports that provides a systematic method for successfully attacking a case. This approach is based on the strategic audit, which is presented at the end of Chapter 1 inAppendix 1.A. We find that this approach provides structure and is very helpful for the typical student who may be a relative novice in case analysis. Regardless of the format chosen, be careful to include a complete analysis of key environmental variables—especially of trends in the industry and of the competition. Look at international developments as well.